Filter Results:
(377)
Show Results For
- All HBS Web
(377)
- News (26)
- Research (332)
- Multimedia (2)
- Faculty Publications (305)
Show Results For
- All HBS Web
(377)
- News (26)
- Research (332)
- Multimedia (2)
- Faculty Publications (305)
- January 26, 2017
- Article
Executives and Salespeople Are Misaligned—and the Effects Are Costly
By: Frank V. Cespedes and Christopher Wallace
This article discusses the results of a survey of senior executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their... View Details
Cespedes, Frank V., and Christopher Wallace. "Executives and Salespeople Are Misaligned—and the Effects Are Costly." Harvard Business Review (website) (January 26, 2017).
- Article
Four Ways to Build a Productive Sales Culture
By: Frank V. Cespedes and Steven Maughan
This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details
- December 2013
- Case
Clique Pens: The Writing Implements Division of U.S. Home
By: Frank V. Cespedes and James Kindley
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details
Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry
Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
- January 2013
- Teaching Note
Andrew Ryan at VC Brakes (Brief Case)
By: Frank V. Cespedes and Sunru Yong
- November 2012 (Revised July 2014)
- Case
Andrew Sullivan and Faraway Ltd
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom
Cespedes, Frank V., and Alex Godden. "Andrew Sullivan and Faraway Ltd." Harvard Business School Case 813-104, November 2012. (Revised July 2014.)
- Article
Selling to Many Countries Within the U.S.
By: Frank V. Cespedes and Michael Wong
In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
- 26 May 2015
- First Look
First Look: May 26
Publications March 2015 AFP Exchange Well Said: Why Articulating Your Strategy Can Set You Apart. By: Cespedes, Frank V. Abstract—Senior finance managers now operate in an altered c-suite landscape. The... View Details
Keywords: Sean Silverthorne
- June 2018
- Supplement
Meridian Systems, Spreadsheet for Students (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
- June 2018
- Teaching Note
Meridian Systems (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and... View Details
- 1998
- Book
Sales Management
By: Benson P. Shapiro and Frank V. Cespedes
Shapiro, Benson P., and Frank V. Cespedes. Sales Management. Business Fundamentals. Boston: Harvard Business School Publishing, 1998.
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment." Harvard Business School Case 585-097, August 1984. (Revised May 1992.)
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology
Cady, John F., and Frank V. Cespedes. "E.T. Phone Home, Inc.: Forecasting Business Demand." Harvard Business School Case 583-121, January 1983. (Revised September 1983.)
- July 1979 (Revised July 1995)
- Teaching Note
Hammermill Paper Co., Teaching Note
By: Thomas J. Raymond and Frank V. Cespedes
Keywords: Pulp and Paper Industry
- November 2003
- Article
The Customer Has Escaped
By: Frank V. Cespedes and Paul F. Nunes
Keywords: Customers
Cespedes, Frank V., and Paul F. Nunes. "The Customer Has Escaped." Harvard Business Review 81, no. 11 (November 2003): 106–115.
- Article
Managing Multiple Channels
By: Frank V. Cespedes and E. Raymond Corey
Cespedes, Frank V., and E. Raymond Corey. "Managing Multiple Channels." Business Horizons 33, no. 4 (July–August 1990): 66–77.
- June 2018
- Supplement
Meridian Systems, Spreadsheet for Instructors (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
- August 2009 (Revised August 2012)
- Case
Cabot Pharmaceuticals, Inc.
By: Frank V. Cespedes and John T. Gourville
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details
Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry
Cespedes, Frank V., and John T. Gourville. "Cabot Pharmaceuticals, Inc." Harvard Business School Case 510-030, August 2009. (Revised August 2012.)
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- May 1982
- Supplement
MCI Telecommunications Corp. (A2)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A2)." Harvard Business School Supplement 582-139, May 1982.