Publications

November 1981
Supplement

Corning Glass Works International, Part II, Interviews with Top Management, Video

Presents tapes of interviews with Tom MacAvoy (Corning Glass president) and James Houghton (Corning Glass vice-chairman). View Details

Keywords: Management Teams; Manufacturing Industry

01 Oct 1996
News

Leading In a New Era

eventful. The lessons of their experience speak volumes for all of American industry, as firms large and small grapple with a host of new challenges that those beginning their careers in 1971 never anticipated. Another MBA '71 graduate, HBS professor View Details

Keywords: Nancy O. Perry

March 1981 (Revised October 1998)
Case

Corning Glass Works International (A)

Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details

Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence

April 2017
Teaching Note

Yushan Bicycles: Learning to Ride Abroad (Brief Case)

By: Christopher A. Bartlett and Paul S. Myers

Teaching Note for HBS No. 917-539. View Details

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet Supplement (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

Find at Harvard

2004
Chapter

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Biotechnology Industry

March 1981 (Revised October 1998)
Supplement

Corning Glass Works International (B1)

Supplements the (A) case. View Details

Keywords: Manufacturing Industry

May 1992 (Revised January 2000)
Case

Asea Brown Boveri

By: Robert L. Simons and Christopher A. Bartlett

In 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy... View Details

Keywords: Mergers and Acquisitions; Globalization; Problems and Challenges; Leadership Style; Selection and Staffing; Organizational Structure; Reports

November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

December 1998 (Revised January 2001)
Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details

Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan