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Show Results For
- All HBS Web
(722)
- News (112)
- Research (508)
- Events (3)
- Multimedia (6)
- Faculty Publications (342)
Sort by
- 2008
- Working Paper
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
By: Benjamin Edelman
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details
Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." Harvard Business School Working Paper, No. 09-039, September 2008.
- 2007
- Chapter
Assessing and Improving the Safety of Internet Search Engines
By: Benjamin Edelman
Keywords: Internet and the Web; Search Technology; Performance Evaluation; Performance Improvement; Safety; Information Technology Industry
Edelman, Benjamin. "Assessing and Improving the Safety of Internet Search Engines." In The Power of Search Engines [Die Macht der Suchmaschinen], edited by Marcel Machill and Markus Beiler, 259–277. Köln, Germany: Herbert von Halem Verlag, 2007.
- April 2019
- Teaching Note
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Market Entry and Exit; Disruption; Innovation and Invention; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Brands and Branding; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
- March 2014 (Revised May 2014)
- Teaching Note
The TELUS Share Conversion Proposal
By: Lucy White and Benjamin C. Esty
On February 21, 2013, TELUS announced a proposal to convert the firm's non-voting shares into voting shares on a one-to-one basis, thereby eliminating the firm's dual class structure. Shareholders were scheduled to vote on the proposal at the firm's annual general... View Details
Keywords: Proxy Contest; Proxy Battle; Proxy Advisor; ISS; Glass Lewis ＆ Co.; Hedge Fund; Short Selling; Share Lending; Telecommunications; Voting Rights; Empty Voting; Equity Decoupling; Share Unification; Dual Class Shares; Canada; Exchange Ratio; Shareholder Activism; Shareholder Votes; Investment Activism; Public Equity; Capital Structure; Investment Return; Corporate Governance; Corporate Finance; Ownership Stake; Business and Shareholder Relations; Valuation; Telecommunications Industry; Canada; British Columbia; United States; New York (city, NY)
- November 2015 (Revised June 2017)
- Case
Mission Impossible? Yummy77 Delivers Groceries within the Hour
By: Benjamin Edelman
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details
Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Retail Industry; China
Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (request a courtesy copy.)
- January 2015 (Revised March 2015)
- Teaching Note
Pivots and Incentives at LevelUp
By: Benjamin Edelman
Supplements 915001 View Details
- April 2014
- Supplement
Mobilizing an Online Business — slide supplement (widescreen)
By: Benjamin Edelman
- March 2013 (Revised May 2013)
- Supplement
Distribution at American Airlines (C)
By: Benjamin Edelman
Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details
Edelman, Benjamin. "Distribution at American Airlines (C)." Harvard Business School Supplement 913-034, March 2013. (Revised May 2013.) (request a courtesy copy.)
- 2011
- Article
Bias in Search Results?: Diagnosis and Response
By: Benjamin Edelman
I explore allegations of search engine bias, including understanding a search engine's incentives to bias results, identifying possible forms of bias, and evaluating methods of verifying whether bias in fact occurs. I then consider possible legal and policy responses,... View Details
Keywords: Prejudice and Bias; Motivation and Incentives; Outcome or Result; Markets; Legal Liability; Policy; Search Technology; Performance Evaluation; Governing Rules, Regulations, and Reforms
Edelman, Benjamin. "Bias in Search Results?: Diagnosis and Response." Indian Journal of Law and Technology 7 (2011): 16–32.
- 2011
- Other Unpublished Work
Towards Improvement in Singapore's Transportation Efficiency and Environmental Impact
By: Benjamin Edelman
I evaluate the suitability of Personal Rapid Transport (PRT) for transportation problems in Singapore, and I propose short-term and long-term applications. View Details
Keywords: Performance Efficiency; Performance Improvement; Environmental Sustainability; Transportation; Transportation Industry; Singapore
Edelman, Benjamin. "Towards Improvement in Singapore's Transportation Efficiency and Environmental Impact." October 2011. (Submission to the National Climate Change Secretariat of Singapore.)
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- January 2010 (Revised February 2010)
- Teaching Note
Personal Rapid Transport at Vectus, Ltd.
By: Benjamin Edelman
Teaching Note for [910010]. View Details
Keywords: Transportation Industry
- 2009
- Other Unpublished Work
Deception in Post-Transaction Marketing Offers
By: Benjamin Edelman
Edelman, Benjamin. "Deception in Post-Transaction Marketing Offers." U.S. Senate, Committee on Commerce, Science, & Transportation, November 2009.
- February 2009 (Revised December 2010)
- Case
Windows Vista
By: Benjamin Edelman
Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own... View Details
Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry
Edelman, Benjamin. "Windows Vista." Harvard Business School Case 909-038, February 2009. (Revised December 2010.) (request a courtesy copy.)
- April 27, 2009
- Article
Fraud in Online Advertising
By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).
- March 2008 (Revised April 2008)
- Supplement
Opening Dot EU (B)
By: Benjamin Edelman
EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details
Keywords: Governing Rules, Regulations, and Reforms; Internet and the Web; Resource Allocation; Auctions; Information Industry; Europe
Edelman, Benjamin. "Opening Dot EU (B)." Harvard Business School Supplement 908-053, March 2008. (Revised April 2008.)
- 2009
- Working Paper
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Policy; Resource Allocation; Market Transactions; Internet; Technology Networks; Technology Industry; Telecommunications Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What to Do About It." Harvard Business School Working Paper, No. 09-091, February 2009. (Revised March 2009.)
- 04 Nov 2014
- First Look
First Look: November 4
Benjamin Abstract—I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to... View Details
Keywords: Sean Silverthorne