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  • All HBS Web  (489)
    • People  (1)
    • News  (136)
    • Research  (295)
    • Multimedia  (17)
  • Faculty Publications  (223)

Show Results For

  • All HBS Web  (489)
    • People  (1)
    • News  (136)
    • Research  (295)
    • Multimedia  (17)
  • Faculty Publications  (223)
← Page 17 of 489 Results →
  • May 2005 (Revised September 2010)
  • Teaching Note

Marvel Enterprises, Inc.

By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
Citation
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Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Teaching Note 505-073, May 2005. (Revised September 2010.)
  • Apr 2007
  • Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse
Keywords: Marketing
Citation
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Elberse, Anita. "The Long Tail... And Implications for Marketers." Paper presented at the Marketing Science Institute Board of Trustees Meeting, Boston, April 2007.
  • Aug 2006 - 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
Citation
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Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the Marketing Dynamics Conference, University of California, Los Angeles, August 2006.
  • Jun 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
Citation
Related
Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the INFORMS Marketing Science Conference, Katz School of Management, University of Pittsburgh, June 2006.
  • 1998
  • Article

Consumer Acceptance of Interactive News in the Netherlands

By: Anita Elberse
Keywords: News; Customers; Netherlands
Citation
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Related
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
  • 24 Oct 2013
  • News

'Blockbusters': Go Big Or Go Home, Says Harvard Professor

  • 06 Aug 2024
  • News

The End of Traditional Richness or Reach Has Created an Opportunity for Cee’s Online Businesses to Flourish

  • 29 Jul 2024
  • News

Madkour: Thoughts and Comments from SBJ’s Thought Leaders Retreats

  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
  • January 2008 (Revised February 2011)
  • Case

Club Atlético Boca Juniors

By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details
Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina
Citation
Educators
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Elberse, Anita, Alberto Ballve, and Gustavo Herrero. "Club Atlético Boca Juniors." Harvard Business School Case 508-056, January 2008. (Revised February 2011.)
  • 18 Apr 2019
  • Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

ByteDance, F1, Audible, CNN, ABC, HBO, WME, Fox, Lionsgate, Netflix, Hemisphere Capital, and MRC built on each others’ thoughts in answering moderator and student questions. Professors Henry McGee and Professor Anita View Details
Keywords: Entertainment / Media / Sports
  • Web

The Business of Entertainment, Media, and Sports - Course Catalog

HBS Course Catalog The Business of Entertainment, Media, and Sports Course Number 1914 Professor Anita Elberse Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Career Focus This course is primarily designed... View Details
  • Research Summary

Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
  • March 2017
  • Teaching Note

MRC's House of Cards

By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details
Citation
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Elberse, Anita. "MRC's House of Cards." Harvard Business School Teaching Note 517-107, March 2017.
  • February 2017
  • Teaching Note

The Walt Disney Studios

By: Anita Elberse
Teaching Note for HBS No. 516-105. View Details
Citation
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Elberse, Anita. "The Walt Disney Studios." Harvard Business School Teaching Note 517-094, February 2017.
  • March 2016
  • Teaching Note

Shonda Rhimes' ShondaLand

By: Anita Elberse
Citation
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Elberse, Anita. "Shonda Rhimes' ShondaLand." Harvard Business School Teaching Note 516-089, March 2016.
  • January 2015
  • Teaching Note

Beyoncé

By: Anita Elberse
Citation
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Elberse, Anita. "Beyoncé." Harvard Business School Teaching Note 515-084, January 2015.
  • October 31, 2013
  • Other Article

How to Build a Fame Monster

By: Anita Elberse
Citation
Related
Elberse, Anita. "How to Build a Fame Monster." Slate (October 31, 2013).
  • October 28, 2013
  • Other Article

How the Competition for Superstar Endorsers is Changing the Sports Business

By: Anita Elberse
Citation
Related
Elberse, Anita. "How the Competition for Superstar Endorsers is Changing the Sports Business." SportsBusiness Journal (October 28, 2013), 14.
  • Other Article

The Hidden Truth About Hits

By: Anita Elberse
Citation
Related
Elberse, Anita. "The Hidden Truth About Hits." Variety (October 11, 2013).
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