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(489)
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- News (139)
- Research (291)
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- Faculty Publications (219)
Show Results For
- All HBS Web
(489)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- May 2007 - 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Jul 2006
- Conference Presentation
Entertainment Products Online and Offline: The 'Long Tail' of the Video Window
By: Anita Elberse
Keywords: Entertainment
- 31 Oct 2014
- News
Meet the Man Behind Lady Gaga's Next Blockbuster
- 17 Nov 2011
- News
A Business Class on What it Takes to Be a Player
- 10 Sep 2013
- News
Ferguson’s Formula
- Web
The Business of Entertainment, Media, and Sports - Course Catalog
HBS Course Catalog The Business of Entertainment, Media, and Sports Course Number 1914 Professor Anita Elberse Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Career Focus This course is primarily designed... View Details
- Research Summary
Research Focus
By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
- March 2017
- Teaching Note
MRC's House of Cards
By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details
- February 2017
- Teaching Note
The Walt Disney Studios
By: Anita Elberse
Teaching Note for HBS No. 516-105. View Details
- October 28, 2013
- Other Article
How the Competition for Superstar Endorsers is Changing the Sports Business
By: Anita Elberse
Elberse, Anita. "How the Competition for Superstar Endorsers is Changing the Sports Business." SportsBusiness Journal (October 28, 2013), 14.
- Other Article
The Hidden Truth About Hits
By: Anita Elberse
Elberse, Anita. "The Hidden Truth About Hits." Variety (October 11, 2013).
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050. View Details
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 511-012, March 2011.