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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

shopper builds with the retailer's increasing understanding of the contents of the consumer's shopping basket, and relies heavily on the magnitude of dollars spent in the store. The actual value for the shopper of turbo-charged vouchers... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

15 Jan 2013
First Look

First Look: January 15

Abstract Supply-chain disruptions can have a material effect on company value, but this impact varies considerably and countermeasures can be costly. Thus, it is important for managers and investors to recognize the types of disruptions... View Details

Keywords: Sean Silverthorne