Publications

Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games

August 2022
Article

Regulatory Considerations to Keep Pace with Innovation in Digital Health Products

By: John Torous, Ariel Dora Stern and Florence T. Bourgeois

Rapid innovation and proliferation of software as a medical device have accelerated the clinical use of digital technologies across a wide array of medical conditions. Current regulatory pathways were developed for traditional (hardware) medical devices and offer a... View Details

Keywords: Emerging Technologies; Governing Rules, Regulations, and Reforms; Innovation and Invention; Medical Devices and Supplies Industry

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October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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April 1, 2024
Article

Leading a Company That Can Thrive in a Chaotic World

By: Thomas Buberl, Bill George, Hubert Joly and Nitin Nohria

Worldwide, the past few years have been marked by multiple, intersecting crises — and things aren’t likely to get less complicated anytime soon. The authors met with a group of CEOs to discuss how they lead amid this ongoing chaos. To thrive in this chaotic new world,... View Details

Keywords: Business or Company Management; Leadership Development

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May 2014 (Revised March 2016)
Case

Health City Cayman Islands

By: Tarun Khanna and Budhaditya Gupta

Narayana Health (NH) had been successfully delivering affordable high quality tertiary care to the masses in India through its chain of hospitals for over a decade. To encourage the adoption of the NH affordable care delivery model worldwide, Dr. Shetty, Chairman of... View Details

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

2009
Chapter

Checking Your Identities at the Door? Positive Relationships Between Non-Work and Work Identities

By: Nancy Rothbard and Lakshmi Ramarajan

In this chapter we examine factors that enable individuals to experience compatibility between their work and non-work identities. Specifically, we suggest that identity compatibility is influenced by (a) the extent to which individuals can control the co-activation of... View Details

Keywords: Personal Development and Career; Identity; Adaptation

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March 2014 (Revised October 2015)
Case

Teach For China and the Chinese Nonprofit Sector

By: William C. Kirby and Erica M. Zendell

Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's lofty dream had taken flight: over 300 graduates from top American and Chinese universities were participating in its 2-year teaching... View Details

Keywords: Nonprofit; China; Business And Government Relations; Business And Poverty; Business And Society; Emerging Market Entrepreneurship; Emerging Market; NGO; Education; Entrepreneurship; Social Enterprise; Emerging Markets; Non-Governmental Organizations; Nonprofit Organizations; Education Industry; China

2016
Working Paper

Algorithmic Foundations for Business Strategy

By: Mihnea Moldoveanu

I introduce algorithmic and meta-algorithmic models for the study of strategic problem solving, aimed at illuminating the processes and procedures by which strategic managers and firms deal with complex problems. These models allow us to explore the relationship... View Details

Keywords: Mathematical Methods; Business Strategy

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18 Jul 2021
News

Most VCs Promote Themselves All the Time, But Benchmark Still Barely Has a Website. Here's Why.

29 Jun 2020
News

An operating model for the next normal: Lessons from agile organizations in the crisis

January 2022 (Revised October 2022)
Case

Second Harvest Heartland: Ending Hunger Together

By: V. Kasturi Rangan and Courtney Han

In March 2020, Second Harvest Heartland, one of six Foodbanks serving Minnesota, was caught in the COVID-19 emergency with considerably more people exposed to hunger and food insecurity. Its management team led by CEO Allison O’Toole and COO Thierry Ibri alertly... View Details

Keywords: COVID-19 Pandemic; Food Insecurity; Social Enterprise; Food; Health Pandemics; Crisis Management; Strategy; Adaptation; Social Issues; Mission and Purpose; Decision Making; United States; Minnesota

18 Aug 2017
News

How the U.S. Navy is Responding to Climate Change

July 2007 (Revised September 2007)
Module Note

Managing Networked Businesses: Summary Module

By: Thomas R. Eisenmann

Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in... View Details

Keywords: Networks; Business Organization

September 2002
Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy

Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details

Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry

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29 Apr 2020
News

Why Latin America Needs the Private Sector More Than Ever

August 2007 (Revised September 2007)
Background Note

Negotiation Strategy: Pattern Recognition Game

By: Gregory M. Barron and Michael A. Wheeler

In negotiation, correctly identifying your counterpart's strategy is vital. Only then can you constructively influence their behavior-or adapt appropriately to what they are doing. This case-and its related computer-based exercise (Negotiation Strategy... View Details

Keywords: Negotiation; Behavior; Conflict and Resolution; Power and Influence; Strategy; Competition; Cooperation