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  • All HBS Web  (1,240)
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  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of the learning content themselves... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

at HBS and author of The Content Trap: A Strategist’s Guide to Digital Change. “It’s hard to think about revenue without willingness of users to pay,” Anand said. The panel included Brendan Eich, a... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 14 Jun 2011
  • First Look

First Look: June 14

Abstract This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

set the context for the ensuing discussion. Today, millions of Web users generate free content, and we are witnessing an "explosion" in video and cell phone use, he continued, with more than 100... View Details
Keywords: by Martha Lagace
  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

and for what share? Or has the culture of "free" become so deeply imbedded in the minds of a new generation of users that content developers can only hope for... View Details
Keywords: by Jim Heskett
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

can actually use." Paul Hamilton-Smith opined that software companies "mostly subsist from their renewal revenue stream. That stream is generated by 'new and improved' software versions." And Julian Lowe commented that... View Details
Keywords: by James Heskett; Computer; Technology
  • 10 Jan 2005
  • Research & Ideas

Professors Introduce Valuation Software

have extended its generality and output to really help a broader user to take advantage of the insights that it provides. Q: How does the tool work? A: The tool requires users... View Details
Keywords: by Sean Silverthorne
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following: Sharing high-quality, accurate... View Details
Keywords: by Avery Forman
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

Harvard Business School Case 107-035 Obadiah Vineyard's owners create financial statements in accordance with generally accepted accounting principles (GAAP) to help them obtain funding to plant more acreage. The owners grapple with... View Details
Keywords: Martha Lagace
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

indirect. While end-users don't know which browser other users are using, the developers of the content that make the browser so useful do care that everyone is using a similar browser. Q: So Firefox and... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

propose a general mechanism of partner choice, "screening," that is similar to the economic theory of mechanism design. Imposing the appropriate costs and rewards may induce the informed individuals to screen themselves... View Details
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

Twitter—establishing an account, getting people to follow the firm, and hoping that those people will respond in kind. Such strategies have allowed firms to engage in an activity that's very familiar to them: broadcasting content to... View Details
  • 18 Nov 2013
  • Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

communicate and made abbreviations like RT (retweet) and ICYMI (in case you missed it) part of the lingo of Twitter users everywhere. What to make of all this? Senior Lecturer Chet Huber, who joined the School's View Details
Keywords: by Chet Huber; Technology
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of broader changes in society, culture... View Details
Keywords: Martha Lagace
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

other, along certain dimensions they are collaborating” So why would Amazon release a version of its Kindle Reader on Apple's iPad, allowing users to access its library of exclusive digital books? "Doesn't that diminish interest in the... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

professor Alan MacCormack took on the question of future "form factors" at the 2005 Cyberposium conference at HBS on January 29th. The general consensus: It's more important for users to be able to... View Details
Keywords: by Sean Silverthorne
  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

even if we remove physical constraints of shelf space and supply chains." Andrei Iordache agreed, writing, " there will always be at least one element in the economic equation that will be marked by scarcity . Despite consumers' ability to find and access... View Details
Keywords: by James Heskett
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

capacity to induce salacious disclosures.” Given the “illusion of intimacy” that social media creates, users may be deceived about who sees your “temporary” post, John says. In follow-up surveys, the researchers found that many people who... View Details
Keywords: by Rachel Layne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

the proportion of high-quality users in the overall M population and on their cost advantage in joining the platform, relative to low-quality M users. The net effect of these two factors is ambiguous: it View Details
Keywords: Martha Lagace
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