Publications

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores... View Details

Keywords: high technology; software; biotechnology

September–October 2002
Article

Market Power and Power Markets

By: Jurgen Weiss

The paper provides results of a serious of experiments with experienced subjects exploring the relationship between elements of electricity market design and competitive outcomes. The two primary variables examined are a) the price formation (nodal versus uniform with... View Details

Keywords: Energy; Market Design; Competition

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Teaching Interest

Overview

Michael has experience in both lecture-based and experiential education teaching methods.

He designed and teaches a 2-day professional development course at Harvard titled “Collaborative Leadership: Building the Organization of the Future” that provides... View Details

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

skiers experience the mountain like locals.” Widman’s collaborators and contributors include experienced freelancers, lifetime enthusiasts, and locals who bring passion and fresh perspective to the Avant Ski team. They plan to cover the... View Details

2011
Working Paper

The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

By: Andrew A. King and Karim R. Lakhani

Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details

Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption

SSRN

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21 Feb 2012
First Look

First Look: Feb. 21

faculty and alums who have experience with corporate boards. It will provide a uniquely HBS perspective on the future of boards. Management Practices across Firms and Countries Authors:Nicholas Bloom, Christos Genakos, Raffaella Sadun,... View Details

Keywords: Sean Silverthorne

A Causal Test of the Strength of Weak Ties

The strength of weak ties is an influential social-scientific theory that stresses the importance of weak associations (e.g., acquaintance versus close friendship) in influencing the transmission of information through social networks. However, causal tests of... View Details

Strategic Brew: A Market Simulation

Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other... View Details

08 Nov 2023
Blog Post

Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to

armor, a project known in the press as the “Iron Man suit.” The idea seemed absurd—but not because of the comic-book connotations. Tseng, with a background in mechanical engineering and on-the-ground experience in actual conflict zones... View Details

Keywords: Technology; Entrepreneurship

June 2014
Case

Making Progress at IDEO

By: Teresa M. Amabile and Katrina Flanagan

This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Employees; Customer Focus and Relationships; Service Industry

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

with some surprises While some of these findings may seem intuitive, they help marketers design better experiences by investing in the elements that matter, says De Freitas. Based on their findings, the... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

What It Takes to Become a Great Product Manager

Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the... View Details

March 2004 (Revised May 2004)
Case

Jack Smith (C): Becoming a Toyota Manager (II)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

March 2004 (Revised May 2004)
Case

Jack Smith (B): Becoming a Toyota Manager (I)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

Article

Thinking About Technology: Applying a Cognitive Lens to Technical Change

We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a co-evolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a... View Details

Keywords: Technology; Transformation; Outcome or Result; Economics; Cognition and Thinking; Business Model; Forecasting and Prediction

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May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration