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  • All HBS Web  (1,245)
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    • News  (357)
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Show Results For

  • All HBS Web  (1,245)
    • People  (7)
    • News  (357)
    • Research  (612)
    • Events  (1)
    • Multimedia  (14)
  • Faculty Publications  (239)
← Page 17 of 1,245 Results →
  • February 2018 (Revised August 2023)
  • Case

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla
Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details
Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making
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Gompers, Paul, Anjali Raina, and Rachna Chawla. "Nykaa.com: A Passion for Beauty." Harvard Business School Case 218-049, February 2018. (Revised August 2023.)
  • 02 Feb 2016
  • Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills –... View Details
Keywords: Consumer Products / Retail
  • May 2022 (Revised June 2024)
  • Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
  • 28 Oct 2022
  • Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

program for youth living in the favelas of Rio de Janeiro. This work was deeply gratifying, and it also helped me realize that in order to be most effective and drive scalable impact, I needed to build strategic, analytical, and... View Details

    Ian Fuhr

    Keywords: Diversified
    • January 2007 (Revised October 2011)
    • Case

    Roppongi Hills: City Within a City

    By: Anita Elberse, Andrei Hagiu and Masako Egawa
    Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details
    Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo
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    Elberse, Anita, Andrei Hagiu, and Masako Egawa. "Roppongi Hills: City Within a City." Harvard Business School Case 707-431, January 2007. (Revised October 2011.)
    • January 2008
    • Article

    Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

    By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
    Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details
    Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation
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    Christensen, Clayton M., Stephen P. Kaufman, and Willy C. Shih. "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
    • 15 Nov 2016
    • First Look

    November 15, 2016

    Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets... View Details
    Keywords: Sean Silverthorne
    • 22 Jan 2019
    • First Look

    New Research and Ideas, January 22, 2019

    historic links with the motion picture industry and benefitting from the so-called “analog revival.” The case explores issues of cultural branding, focusing on how relevance can be built through connections to crowd cultures, communities, and other View Details
    Keywords: Dina Gerdeman
    • June 2022
    • Case

    Worten Portugal: Becoming a Digital Marketplace

    By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
    With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
    Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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    Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
    • December 2021
    • Case

    Green Monday

    By: José B. Alvarez, Billy Chan and Dawn H. Lau
    This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
    Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia
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    Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
    • December 2019
    • Case

    Walmart Ecommerce (B): Omnichannel Pursuits

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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    Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
    • 19 Apr 2016
    • First Look

    April 19, 2016

    forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a View Details
    Keywords: Sean Silverthorne
    • Web

    Publications - Faculty & Research

    for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details Keywords: Cultural Entrepreneurship ; Brands and View Details
    • February 1989
    • Background Note

    Corporate Positioning: How to Assess--and Build--A Company's Reputation

    Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details
    Keywords: Status and Position; Corporate Strategy; Reputation; Organizations; Brands and Branding
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    Kosnik, Thomas J. "Corporate Positioning: How to Assess--and Build--A Company's Reputation." Harvard Business School Background Note 589-087, February 1989.
    • Teaching Interest

    Digital Marketing Strategy

    By: John A. Deighton

    When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

    • Profile

    Minal Mehta

    BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is View Details
    Keywords: Entrepreneurship; Services
    • Web

    The Five Forces - Institute For Strategy And Competitiveness

    to retain customers. Actually, entry brings new capacity and pressure on prices and costs. The threat of entry, therefore, puts a cap on the profit potential of an industry. This threat depends on the size of a series of barriers to entry, including economies of scale,... View Details
    • 26 Apr 2010
    • Research & Ideas

    When Other Companies Compete Like Crazy, Dare to Be Different

    preach the importance of differentiation; in our executive suites, we build our strategies around the concepts of differentiation. But when most consumers leave their homes to purchase something as prosaic as a bottle of shampoo or a... View Details
    Keywords: by Sarah Jane Gilbert
    • 20 May 2014
    • First Look

    First Look: May 20

    514-048 YouTube for Brands This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube... View Details
    Keywords: Sean Silverthorne
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