Transportation - Publications - Faculty & Research

20 Apr 2021
Cold Call Podcast

What Went Wrong with the Boeing 737 Max?

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

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Leadership Fellows

Massachusetts Bay Transportation Authority (MBTA) Whitney Museum Code for America Michael J. Fox Foundation for Parkinson’s Research World Wildlife Fund Questions? Email lfp@hbs.edu . View Details

Forest L. Reinhardt

Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation

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Topics - HBS Working Knowledge

Uncertainty (36) SWOT Analysis (5) Safety (13) Salesforce Management (18) Sales (30) Satisfaction (11) Saving (5) Science-Based Business (7) Science (237) Search Technology (22) Segmentation (1) Selection and Staffing (10) Service Delivery (14) Service Operations (13)... View Details

January 2015 (Revised October 2015)
Case

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell

In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details

Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan

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Sample Student Projects - Institute For Strategy And Competitiveness

Poultry Cluster in Brazil (2006) Bulgaria Bulgaria's Apparel Cluster (2007) Canada Alberta Energy Cluster (2010) Ontario Financial Services (2008) China Transportation and Logistics Cluster in Northeast China (2017) Wind Turbine Cluster... View Details

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details

Keywords: by Sean Silverthorne; Manufacturing

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

You don't need to be a frequent flier to know that the friendly skies aren't so friendly anymore. Cramped, overloaded planes, flight delays, and bare-bones amenities are the norm on most of the legacy carriers. But low-cost airlines like Southwest and JetBlue have... View Details

Keywords: by Julia Hanna; Air Transportation

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Ruth Mulan Chu Chao Center | About

spirit of the love of learning in this university community.” Also at the time of the gift, the Honorable Elaine L. Chao (MBA 1979), US Secretary of Labor from 2001 to 2009, subsequently US Secretary of Transportation 2017-2021, and the... View Details

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

William A. Sahlman

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

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Entrepreneurship - Faculty & Research

lower-end products impact Ather’s brand equity? Amid increasing competition and market saturation, it was crucial the founders made the right decision. Keywords: Energy Policy ; Climate Change ; Alternative Energy ; Corporate Entrepreneurship ; View Details

2002
Case

Southwest Airlines

By: Vijay Govindarajan and Julie Lang

Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details

Keywords: Cost; Air Transportation; Business Strategy; Air Transportation Industry

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Business History - Faculty & Research

country's business climate. This is illustrated through the discussion of a business dilemma in which Latam Airlines considers re-entering the Argentinian market. Keywords: Business History ; Business and Government Relations ; Corporate Strategy ; Transformation ;... View Details

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building or across the world. View Details

Keywords: by Sean Silverthorne; Transportation; Transportation; Transportation; Transportation; Transportation

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Food & Agriculture - Business & Environment

and nutrient management Supply chain innovations that reduce food waste and transportation impacts New product development innovations that shift demand toward less greenhouse gas emissions-intensive foods, including plant-based... View Details

Profile

Yaoxin Ding

Yaoxin Ding was born in a small, underdeveloped town in southeast China. Attracted to mobility technology and driven by a desire to “build out the infrastructure” of towns like his own, he studied traffic and transportation engineering as... View Details

May 2017 (Revised March 2018)
Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford

In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details

Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago

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