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  • All HBS Web  (1,339)
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    • Events  (4)
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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

maximum impact. That's no easy feat. The data indicated that it's hard to evoke a feeling of surprise for more than just a second, even for companies known for their marketing genius. “The findings showed... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

'78), the former head of real estate for Fidelity Management & Research Company in Boston who now handles special projects for Fidelity. Real estate syndicators essentially... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 15 Jan 2009
  • Sharpening Your Skills

Sharpening Your Skills: Career & Life Balance

2002, executives from Silicon Valley to Boston met to tell how they twine their business leadership with religious and personal values. Attendees said their religious/spiritual beliefs helped them: inspire their View Details
Keywords: Re: Multiple Faculty
  • 16 Feb 2004
  • Research & Ideas

HBS Center Focuses on Europe

completion. In addition, the ERC has been involved in about thirty course development projects, for instance by searching for appropriate case sites for a faculty member, facilitating company contacts, or... View Details
Keywords: by Cynthia Churchwell
  • 01 Apr 2014
  • First Look

First Look: April 1

203's 85% threshold to 70%. Like the middle-ground approach on staggered boards, this amendment-to a single number-would also represent good policy: facilitating high-premium offers that attract a supermajority of disinterested shares,... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

would mean navigating the FDA approval process, as well as raising the capital necessary to finance the endeavor. It was up to Bollinger to decide on a strategy for Vascugel's... View Details
Keywords: Martha Lagace
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents... View Details
Keywords: Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

What It Takes to Restore Trust in Business

of the companies that they back. "Their interest [is] in getting the thing out quickly, getting it public, cashing in, and getting out before View Details
Keywords: by Martha Lagace; Financial Services
  • 06 May 2008
  • First Look

First Look: May 6, 2008

an examination of companies such as Boston Scientific and Paramount, and through research on auctions, the authors identified three principal drivers of competitive arousal:... View Details
Keywords: Martha Lagace
  • 24 Feb 2015
  • First Look

First Look: February 24

ICSS Journal Making Boston Stronger By: Leonard, Dutch, Arnold M. Howitt, Christine M. Cole, and Philip B. Heymann Abstract—In the wake of the View Details
Keywords: Sean Silverthorne
  • 08 May 2013
  • Research & Ideas

A Company’s Evolving View of Gender Equity

representations, and the organization's own set of beliefs and practices.  By linking these changes to the company documents, the study sheds... View Details
Keywords: by Martha Lagace; Accounting
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

when it came time to vote on reclassification of gig workers under California’s Proposition 22 initiative? Benefits and other protections were at the heart of Proposition 22, the first large-scale look at... View Details
Keywords: by Lane Lambert; Technology
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over View Details
Keywords: by John S. Rosenberg
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Monsanto Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global... View Details
Keywords: Sean Silverthorne
  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

adapting the skills and practices of entrepreneurship for the public sector,” he says. Before joining the HBS faculty and creating the MBA course... View Details
Keywords: by Martha Lagace
  • 08 Nov 2010
  • Research & Ideas

How to Fix a Broken Marketplace

markets must also overcome the fact that some transactions are considered repugnant, especially in the infancy of an industry. (For instance, life insurance—in which companies... View Details
Keywords: by Carmen Nobel; Health
  • 29 May 2012
  • First Look

First Look: May 29

in companies and the implications. Finally, the chapter concludes with a sample of what B2B companies have done in their attempts to improve... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

to HBS alumni." As it happens, Light's chair honors an industry pioneer from the 1950s to 1960s (an era that Light identifies as the "first burst" of success for View Details
Keywords: by Garry Emmons; Financial Services
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