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- Faculty Publications (218)
Show Results For
- All HBS Web (444)
- Faculty Publications (218)
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
experience in the supermarket industry and holds an MBA from the University of Chicago. Bruce Harreld (MBA ’75) is applying his considerable experience as a strategic and marketing leader at IBM and as a speaker and writer on corporate... View Details
Keywords: Margie Kelley
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details
- 01 Sep 2003
- News
Going Down Easy
show (Sundays at 4:30 p.m.) shuns an “overheated” approach. “It doesn’t constantly remind people what a good idea it is to be watching this television show.” View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
depression, led to a crisis in the industry. Nonetheless, the pioneering group of forecasters shaped the core problems, and invented many of the techniques, that influenced the maturation of the industry in the decades that followed.... View Details
Keywords: Martha Lagace
- 24 Mar 2015
- First Look
First Look: March 24
investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the View Details
Keywords: Sean Silverthorne
- 01 Apr 1996
- News
Technology for Learning's Sake
digital world," elaborates Upton, a Technology and Operations Management professor with a Ph.D. in industrial engineering. The current initiative began with the refitting of the School with an open architecture using Internet-based... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
framework for IT baselining and planning, is examining how the new information economy is transforming the traditional management principles of the industrial economy. Nolan is studying, for example, how IT is changing the traditional... View Details
Keywords: Elaine Gottlieb
- 01 Dec 2015
- News
How Do I Get Your Job?
postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a View Details
- 01 Oct 2000
- News
Books
a business landscape replete with possibilities, they select a single modern-day example -- the electronic computer -- as the focus of their study. Baldwin and Clark argue that the computer industry could not have experienced its... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
- 01 Dec 2000
- News
Vivek Ranadivé
strongest attributes. "In some ways the case method explains why Survivor was such a popular television show," he laughs. "You throw a bunch of people into one classroom and see who shines. I wanted to learn more about people and human... View Details
- 19 Mar 2013
- First Look
First Look: March 19
on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the Movie View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the acquisition and retention of... View Details
- Fast Answer
Historical Research - India
Service (FBIS) FBIS is a United States government agency which translates the text of daily radio and television broadcasts, newspapers and periodicals, government statements, books, and other sources of unrestricted information... View Details
- 26 Apr 2016
- First Look
April 26
taken by Kenny starting in 2014 as he sought to reorient the company amidst changes in media, digital, and mobile technologies. Kenny balances promoting new stream digital business growth with managing difficult legacy television View Details
Keywords: Sean Silverthorne
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
as the "crown prince of a Swiss industrial dynasty," Ernesto Bertarelli took over as CEO of his father's company, the Ares-Serono Group, right after graduating from HBS. It was a natural progression: his father, Fabio Bertarelli, had... View Details
Keywords: Eileen K. McCluskey
- 15 Oct 2008
- First Look
First Look: October 15, 2008
effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate credit ratings arguably... View Details
Keywords: Martha Lagace
- 01 Mar 2006
- News
The Producers
United States’ most visible, influential export. But given its uncertainties, what would drive HBS alumni to enter an industry characterized in the best of times as “the business of rejection”? * * * * * In Hollywood, the spotlight... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
illustrates how deep dives guide the formation of a set of new core activities in the variation-selection-retention process. No PDF is available at this time. PublicationsWhat Causes Industry Agglomeration? Evidence from Coagglomeration... View Details
Keywords: Martha Lagace
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
Century.” Okay, that might be a bit of local television hyperbole, but it was amazing to see the grainy video, spartan sets, rudimentary weather graphics, weathermen with long hair and sideburns (I am sure we did not look that dorky at... View Details