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- All HBS Web (575)
- Faculty Publications (120)
- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as... View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have to crack the U.S. market in... View Details
Keywords: by John Quelch
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
effective strategy implementation is aligning price and value. Surprisingly few firms do this well; most set price based on their costs, not the value of their products and services to their View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details
- 02 Mar 2018
- Op-Ed
Op-Ed: Trump’s Tariffs Could Harm Allies as Much as Opponents
increased for consumers, and there were more jobs lost in those sectors suffering from higher steel prices than steel jobs created. After Trump’s announcement, the Dow Jones industrial average greeted the news with a drop of more than 1.5... View Details
- 17 Jun 2019
- Research & Ideas
What Hospitals Must Learn to Compete
holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’, and whether you are fulfilling the needs of your target market. It’s... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
planning by judgments about the fit between creative strategy and different types of media. Not surprisingly, we found price sensitivity to be relatively weak at this stage." The second step, however, which involves choosing specific... View Details
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details
Keywords: Sean Silverthorne
- 31 May 2016
- First Look
May 31, 2016
use infringement, and they may lack information about the price of a license. The uninformed nature of infringement implies that price may not be the primary factor in the decision to settle past use; in... View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
in the month of July. A sudden drop in capital market prices for an asset class can be caused by news affecting fundamental values or by a widespread liquidity shock. The implication of a shock to fundamental value is that the View Details
Keywords: Martha Lagace
- 01 Dec 2011
- News
Ticktock
introducing other new products like the Scooba a robot mop that are targeted to solve more difficult household chores.” Clocky’s sales have begun to flatten by 2010, when the follow-up case, “Nanda Home,” takes place. Revenues in 2009... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value innovative tech and business models... View Details
Keywords: Dan Morrell
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
for new features. Our paper introduces a dynamic mixed duopoly model in which a profit-maximizing competitor (Microsoft) interacts with a competitor that prices at zero (Linux), with the installed base affecting their relative values over... View Details
- 11 Mar 2008
- First Look
First Look: March 11, 2008
because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism, which we refer to as the "clamped second price auction... View Details
Keywords: Martha Lagace
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
possibly was another example unfolded. As reader Anna Johnson put it, “When the pressure to meet quarterly performance expectations against best-guess sales targets and a flesh pounding schedule take precedence, it’s not surprising that... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
P&G recently reported the strongest earnings in its long history, and its stock price has doubled since 2000. Key ingredients in the company's resurgence include innovation, micromarketing, and an emphasis on nurturing talent. Notes... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
in central and eastern Europe, each employing five to 500 software engineers, are often locked out of larger enterprise deals. What’s more, their target clients and projects are relatively small, which means valuable resources are left on... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
1,000 retail outlets, including Target and Toys “R” Us. Revenue has grown rapidly with just one flavor, but after multiple discussions with venture capital groups, it became clear that investors were looking for companies that had reached... View Details
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many... View Details
Keywords: Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
patients, and 12% of total Medicare spending are associated with physician beliefs unsupported by clinical evidence. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49218 Stock Price Synchronicity and Material... View Details
Keywords: Carmen Nobel