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Show Results For
- All HBS Web
(967)
- People (2)
- News (255)
- Research (590)
- Multimedia (5)
- Faculty Publications (201)
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
Competitive Advantage Lever Brothers, Unilever's first and major affiliate, was remarkably successful in interwar America. After a slow start, especially because of "the obstinate refusal of the American housewife to appreciate... View Details
- Web
Podcast - Business & Environment
and has spent the last 15 years scaling a national logistics and digital infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
no point at which this becomes easy. Both Leach and Stockdale note that success in a long-term survival situation means getting up and fighting each day. Stockdale wrote in A Vietnam Experience: Ten Years of Reflection that it was “the... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- July 2018
- Teaching Note
Ron Johnson: A Career in Retail
By: Ryan Raffaelli
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
- December 2007 (Revised October 2008)
- Case
Real Madrid Club de Fútbol in 2007: Beyond the Galácticos
By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry
Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 31 Aug 2020
- Blog Post
Five Important Steps before Taking the Entrepreneurial Leap
research and development process, manufacturing and clinical research strategy as well as offline retail. Hilary has a finance, consumer products and retail background, notably as brand manager of FIJI Water. Most recently, Hilary led... View Details
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
times did you buy “X” in the last month?”) and data-centric (“How often do you order takeout for dinner?). Problem validation Early in the process, more important than interest tests are tests that validate there is a problem worth solving and where exactly a product... View Details
Keywords: by Julia Austin
- 19 Apr 2011
- First Look
First Look: April 19
PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details
Keywords: Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
Roc Nation, Random House, and Microsoft, and ensure success for each of the parties? And is pursuing this campaign idea a smart investment for the young agency? The case describes a set of decisions that paved the way for a groundbreaking... View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Successful retailers connect with customers via loyalty programs at three levels. The first is an introduction of sorts: the customer receives a generic reward for enrolling in the program. At the second level, the retailer contacts the... View Details
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
with tools for identifying and solving these problems, engage their employees and suppliers in their improvement efforts. Q: Your book notes that typical stores experience staff turnover of 100 percent each year. How do you see successful... View Details
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
After successful stints at Target (vice president of merchandising) and Apple (senior vice president of retail operations), it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two-year... View Details
- Web
Online Business Courses & Certifications | HBS Online
techniques to solve real-world business challenges and drive informed decision-making. 8 weeks, 5 hrs/week Pay by July 31 $1,850 Certificate Economics for Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
workstations, and related support services. Bradley's PSG had played an important role in HP's financial success over the previous three years. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509010 IBM: The... View Details
Keywords: Martha Lagace
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
results also show that firms not only mimic peers in similar circumstances, but they also mimic their more and/or less successful peer firms. These within-group and bidirectional effects highlight the importance of trade credit as a... View Details
Keywords: Dina Gerdeman
- Web
2023 Reunion Presentations - Alumni
key to their success allows us to understand what legacy brands should be doing differently. Participants left the session with an understanding of the challenges facing legacy View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
established brands are facing a loss of credibility as they are being disrupted by direct-to-consumer brands,” says Vettese, whose research project was guided by HBS professor Geoffrey Jones, Isidor Straus Professor of Business History.... View Details