Success Measures - Publications - Faculty & Research

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

percent of books generate enough income for an author to live on. The pay structure matters Zhu and Wu tracked the popularity of e-novels based on reader clicks and purchases, and measured a writer’s productivity based on how frequently... View Details

Keywords: by Pamela Reynolds

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir Alex Ferguson is a manager who has been extraordinarily View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

04 Oct 2011
First Look

First Look: October 4

consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs-and messaging tailored to those... View Details

Keywords: Sean Silverthorne

02 Jun 2021
Research & Ideas

A Rare Find in Health Care: A Simple Solution to Racial Inequity

success in putting a man on the moon. “Slavery was mentioned, as was the Civil War, but mostly as an unfortunate chapter in American history,” Chandra says. When he later came to the US, however, he saw the legacy of that ugly chapter... View Details

Keywords: by Michael Blanding; Health

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

can come when work life and home life become entangled. THE CORONAVIRUS CRISIS More Business-Related Pandemic Coverage from Around Harvard and Beyond COVID-19 Business Impact Center (Harvard Business School) Your CEO Succession Plan Can’t... View Details

Keywords: by Tsedal Neeley

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

Skills: Successful Negotiation Can you out-negotiate Wal-Mart? Can women overcome gender stereotypes to win equitable pay? Recent research from Harvard Business School looks at important factors to consider before sitting down at the... View Details

Keywords: by Staff

29 Mar 2016
First Look

March 29, 2016

healthcare—i.e., patient-centered outcomes achieved per healthcare dollar spent—can define quality and unify performance improvement goals with health outcomes of importance to patients across the entire cycle of care. We describe the process through which value-based... View Details

Keywords: Sean Silverthorne

21 Feb 2005
Op-Ed

Is Business Management a Profession?

risk taking that have contributed so much to the success of American capitalism. A self-interested, self-indulgent corporate leadership is not inevitable. Legal and regulatory overreaction to the crisis currently afflicting American... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

was invented as a treatment for chronic myelogenous leukemia, and by the study’s measures was quite a novel drug. Novartis shares jumped almost 7 percent the day Gleevec was approved by the FDA. The drug proved effective and became a... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

even more difficult than in the past. Why the concern about coordination between sales and marketing? Every business exists for financial performance—making money. We know generally how to measure it across different companies and... View Details

Keywords: by Benson Shapiro

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

strategic priority and thinking about what your objectives are for it, and how you are going to measure success before you jump in." The keys to Tate's success—embedding digital in corporate strategy,... View Details

Keywords: by Michael Blanding; Education

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

operating system. By cross-referencing a large technology-usage dataset with the domain extensions in the contributors’ email addresses, he was able to compare similarly situated companies–all of them medium-sized or large public companies, mainly in the tech sector–to... View Details

Keywords: by Kristen Senz; Computer

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

Business is about making money, not measuring macho. The scrap heap of business disasters is littered with managers whose ego drive overwhelmed good business sense. Founder and former chief executive Ray Noorda had a wonderful business in... View Details

Keywords: by Benson P. Shapiro

03 Jan 2017
First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure Food and Drug Act to implement... View Details

Keywords: Carmen Nobel

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

their organizations as they emerge from the crisis. Coming out of a crisis, the market never looks the same as it did going in. Leaders should see this as an opportunity to reshape the market to play to their strengths, while shedding their weaknesses. While others are... View Details

Keywords: by Martha Lagace

13 Apr 2021
Book

How Inclusive Managers Create Glass-Shattering Organizations

raises. Review the outcomes of promotion and compensation decisions by race, gender, and other identity characteristics. Retention. Track attrition and tenure by gender. Combat flexibility stigma by focusing on measurable aspects of... View Details

Keywords: by Kristen Senz

02 Jul 2013
First Look

First Look: July 2

characteristics, such as risk aversion and talent; firm characteristics, such as ownership; detailed measures of managerial practices relative to incentives, dismissals, and promotions; and measurable... View Details

Keywords: Anna Secino

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

"Success has always been an American preoccupation, but the definition of success takes on a new urgency today, when every conventional measure of success seems to have a... View Details

Keywords: by Laura Nash & Howard Stevenson

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

however, should not be appended to the Scorecard via an isolated set of measures that managers must keep "in control." Their measures appear only when partnerships with suppliers and the community... View Details

Keywords: by Robert S. Kaplan & David P. Norton

Publications