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- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
- July 1993 (Revised September 1993)
- Case
Edizione Holding, SpA: Sporting Goods (A)
Keywords: Sports Industry
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
- April 1990 (Revised March 1992)
- Case
Oakland A's: Baseball's Great Transformation
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
- March 1990 (Revised May 1996)
- Teaching Note
Kansas City Zephyrs Baseball Club, Inc., Teaching Note
By: Kenneth A. Merchant and Krishna G. Palepu
Teaching Note for (9-187-088). View Details
Keywords: Sports Industry
- January 1990 (Revised March 1992)
- Teaching Note
Target Sport Adventures, Teaching Note
- September 1989 (Revised March 1992)
- Case
Target Sport Adventures
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
- March 1987 (Revised July 1996)
- Case
Kansas City Zephyrs Baseball Club, Inc.
By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy
Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details
- June 1985
- Teaching Note
CML Group, Inc.: Carroll Reed Ski Shops, Inc., Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Keywords: Sports Industry
- autumn 1981
- Article
Strike Two: Labor Management Negotiations in Major League Baseball
By: L. M. DeBrock and Alvin E. Roth
- August 1978 (Revised June 1988)
- Case
University of Michigan Athletic Department
Keywords: Sports Industry
- March 1977
- Case
North American Soccer League (NASL)
- September 1976 (Revised October 1980)
- Teaching Note
Sea Pines Racquet Club, Teaching Note
By: W. Earl Sasser
Teaching Note for (9-674-011). View Details