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- All HBS Web (406)
- Faculty Publications (134)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a View Details
Keywords: Martha Lagace
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
tasks like perfecting their technology, learning how to manufacture it, and financing the needed investments in research, development, and marketing through a combination of product sales and venture funding. And so emerged several... View Details
Keywords: by John S. Rosenberg
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details
- 22 Sep 2009
- First Look
First Look: September 22
Working PapersMixed Source Authors:Ramon Casadesus-Masanell and Gastón Llanes Abstract We study competitive interaction between profit-maximizing firms that sell software and complementary goods or services. In addition to tactical... View Details
Keywords: Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
Yahoo is unlikely to exercise its right to sell search ads through other providers, for no such sale is likely to yield revenues comparable to what Yahoo can obtain from Google. Google's Opaque Approach Hinders Detection Of Abuses Of... View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of double-digit growth. Moreover, this View Details
Keywords: Marguerite Rigoglioso
- 20 May 2014
- First Look
First Look: May 20
of product development, felt that a substantial portion of the new funding was needed to rework Open English's platform to enable the additional growth. She was concerned that the company's learning platform (LP)-the core set of software... View Details
Keywords: Sean Silverthorne
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
theme parks—was to ensure a steady flow of creative software for its global hardware businesses. Senior MCA management agreed to the acquisition, expecting the new, cash-rich Japanese parent to provide capital for acquiring more record... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The "tail" of... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
management systems used by direct marketers; software for creating and managing graphics, video, and sound; and convergence technologies such as broadband that provide simultaneous, high-speed transmission of sound, video, and data... View Details
- Web
Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
- 13 Jul 2010
- First Look
First Look: July 13
infrastructure ITG had constructed to support clients with customized software tools and technical support had grown well beyond sustainable levels. With his management team, Gasser had developed a two-part response to the challenge: a... View Details
Keywords: Martha Lagace
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to watch. Meanwhile, the eye... View Details
- 08 Oct 2013
- First Look
First Look: October 8
Triandiflou and Ken Burows worked resolutely to plan for the launch of their sales management software company. Soon they recruited a third member, Mike Meisenheimer, to lead product development. Each... View Details
Keywords: Sean Silverthorne
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
climate report warns that harmful carbon emissions have never been higher in human history. First, the encouraging news: Data analysts at EVAdoption.com reported record sales in the U.S. in the first half of 2021, despite global chip... View Details
- 04 Jun 2024
- Blog Post
Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)
Ramirez learned how to operate a nonprofit organization like a profitable business. From operations and technology to sales and marketing, she dug in deeply to bring the best of for-profit business models into an impact-driven setting. In... View Details
- 12 Apr 2016
- First Look
April 12, 2016
https://cb.hbsp.harvard.edu/cbmp/product/516020-PDF-ENG Harvard Business School Case 816-073 Mattermark Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
impacts applications even among academically stronger students. Finally, athletic success effects are greater at public schools than at private schools. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44101 Do Bonuses Enhance Sales... View Details
Keywords: Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
returns. However, these findings are driven by differences in the stocks recommended and their market capitalization. After controlling for these selection effects, we find no difference in the performance of the buy- and sell-side analysts' Strong Buy/Buy... View Details
Keywords: Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details
Keywords: Sean Silverthorne