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Show Results For
- All HBS Web
(1,555)
- People (10)
- News (365)
- Research (852)
- Events (6)
- Multimedia (15)
- Faculty Publications (480)
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- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details
Keywords: Julia Hanna
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public affairs, branding, consulting,... View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a... View Details
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
Marketing; Entrepreneurship, Creativity, and Organization; Real Property Asset Management; Venture Capital and Private Equity; Entrepreneurship in the Social Sector; and Running and Growing the Small Company. Several related courses... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
all but one showed up, resulting in them all getting into trouble. 2004B used to have dance parties in our classroom in between classes. We always tried to get professors to join in, but they rarely did. One of our sectionmates, who went on to work at MTV before... View Details
- 01 Jun 2011
- News
Alumni Books
credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of mySupermarket.co.uk, has solved the problems... View Details
- 01 Dec 2022
- News
Contributing to a Better Future
their world. “The early results show that trust in most major institutions is declining. People trust the government less, they trust the media less, they trust religion less,” says Debora Spar, the Jaime and Josefina Chua Tiampo... View Details
Keywords: April White
- 01 Jun 2011
- News
Mr. Start-Up
online travel guide business, he joined the Internet search giant as director of product management. He was the driving force behind the February 2011 launch of Social Search, which incorporates content shared or created on View Details
- 01 Jun 2019
- News
City on a Hill
rich culture and heritage, technology, and health care—what does that look like? It looks like Pine Mountain Settlement School,” he says. Marietta wastes no opportunity to interweave the seemingly disparate aspects of the social... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
2021 AUGUST 12 Edwards Lifesciences Corporation recently announced that it has established a $100 million Social Impact Investment Fund “aimed at advancing racial equity through economic development, especially in predominantly Black and... View Details
- 13 Jun 2017
- News
Finding Common Ground
and his partners created SharedXpertise Media and took over Corporate Responsibility Magazine, a publication modeled on CFO and Workforce magazines. “We were betting there would be a corporate responsibility officer who would have a... View Details
Keywords: Ralph Ranalli
- 01 Oct 2000
- News
Faculty Retirements
the University of Rochester in 1977 and served as its director until 1988. From 1992 to 1998, he was a member of the steering committee of Harvard's Mind/Brain/Behavior Initiative, an interfaculty effort to study the limitations of the human brain. Jensen is also... View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty... View Details
- 01 Sep 2012
- News
On a Sound Track
look up to. Someone who’s inspired by the surf or skate team we sponsor will likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details