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    • Research  (474)
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  • All HBS Web  (542)
    • News  (32)
    • Research  (474)
    • Events  (1)
  • Faculty Publications  (328)
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  • 04 Mar 2019
  • Working Paper Summaries

The Revision Bias

Keywords: by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton
  • 2018
  • Book

Unlocked: Keys to Improve Your Thinking

By: Gerald Zaltman
What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts.... View Details
Keywords: Cognition and Thinking; Performance Improvement
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Zaltman, Gerald. Unlocked: Keys to Improve Your Thinking. Independently published, 2018.
  • January 2014
  • Article

Self-reported Ethical Risk Taking Tendencies Predict Actual Dishonesty

By: Liora Zimerman, Shaul Shalvi and Yoella Bereby-Meyer
Are people honest about the extent to which they engage in unethical behaviors? We report an experiment examining the relation between self-reported risky unethical tendencies and actual dishonest behavior. Participants’ self-reported risk taking tendencies were... View Details
Keywords: DOSPERT; Risk Taking; Honesty; Lying; Dishonesty; Unethical Behavior; Moral Sensibility; Cognition and Thinking
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Zimerman, Liora, Shaul Shalvi, and Yoella Bereby-Meyer. "Self-reported Ethical Risk Taking Tendencies Predict Actual Dishonesty." Judgment and Decision Making 9, no. 1 (January 2014): 58–64.
  • June 2013
  • Article

Unconscious Thought Reduces Intrusion Development: A Replication and Extension

By: Julie Krans, Dorte Janecko and Maarten W. Bos

Background and Objectives: Intrusive images after a traumatic event, a hallmark feature of post-traumatic stress disorder, are suggested to develop because the trauma memory is disorganized and not integrated into autobiographical memory. Unconscious Thought... View Details

Keywords: Health Disorders; Cognition and Thinking
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Krans, Julie, Dorte Janecko, and Maarten W. Bos. "Unconscious Thought Reduces Intrusion Development: A Replication and Extension." Journal of Behavior Therapy and Experimental Psychiatry 44, no. 2 (June 2013): 179–185.
  • 06 Jul 2009
  • What Do You Think?

Are You Ready to Manage in an Irrational World?

a me-centric view of life, then what seems rational to me as an individual may appear irrational in the context of social norms." Michael Linz asked to what extent a response to the question relies on how we frame the problem? As Jim... View Details
Keywords: by Jim Heskett
  • Article

How to Bounce Back from Adversity

By: Joshua D. Margolis and Paul G. Stoltz
The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details
Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking
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Margolis, Joshua D., and Paul G. Stoltz. "How to Bounce Back from Adversity." Harvard Business Review 88, nos. 1/2 (January–February 2010).
  • 20 Sep 2006
  • Research & Ideas

The Power of Ordinary Practices

An example of the influence of these feelings on performance is my finding that if people are in a good mood on a given day, they're more likely to have creative ideas that day, as well as the next day, even if we take into account their mood that next day. There seems... View Details
Keywords: Re: Teresa M. Amabile
  • 07 Jun 2011
  • First Look

First Look: June 7

operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. Preview the book:... View Details
Keywords: Sean Silverthorne
  • 2015
  • Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Keywords: Consumer Behavior; Cognition and Thinking
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Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
  • 2005
  • Book

The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World

By: Robert D. Austin and Stephen P. Bradley
Keywords: Information Technology; Leadership; Cognition and Thinking; Interactive Communication
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Austin, Robert D. and Stephen P. Bradley, eds. The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World. Boston: Harvard Business School Press, 2005.
  • Article

When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.)
  • July 1994
  • Background Note

Retail Expansion Strategies

By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry
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Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
  • June 28, 2011
  • Article

Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates

By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its... View Details
Keywords: Behavioral Economics; Nudge; Libertarian Paternalism; Public Health; Flu Shot; Behavior; Consumer Behavior; Health Care and Treatment; Cognition and Thinking
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Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates." Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–10420.
  • October 1996
  • Article

Moral Thinking in Management: An Essential Capability

By: L. S. Paine
Keywords: Moral Sensibility; Cognition and Thinking; Management
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Paine, L. S. "Moral Thinking in Management: An Essential Capability." Business Ethics Quarterly 6, no. 4 (October 1996): 477–492. (Reprinted in Ethics in Practice, edited by Deborah Rhode. New York: Oxford University Press, 2000.)
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

Gender Inequality: The Work-family Narrative as a Social Defense Against 24/7 Work Culture By: Padavic, Irene, R. Ely, and Erin M. Reid Abstract—It is widely accepted that the conflict between women’s family obligations and professional... View Details
Keywords: Dina Gerdeman
  • 2006
  • Book

Reflections from the Frontiers, Explorations for the Future: Gordon Research Conferences, 1931-2006

By: Arthur A. Daemmrich, Nancy Ryan Gray and Leah Shaper
Keywords: Research; Conferences; Cognition and Thinking; History
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Daemmrich, Arthur A., Nancy Ryan Gray, and Leah Shaper, eds. Reflections from the Frontiers, Explorations for the Future: Gordon Research Conferences, 1931-2006. Chemical Heritage Press, 2006.
  • 2022
  • Article

Open or Closed? Your Mind, Your Decision!

By: Gerald Zaltman
The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
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Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
  • June 2024
  • Article

Stereotypes and Belief Updating

By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details
Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing
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Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association 22, no. 3 (June 2024): 1011–1054.
  • 1999
  • Article

Effects of Instructional Style on Problem-Solving Creativity

By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
Keywords: Training; Creativity; Cognition and Thinking; Performance; Learning
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Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
  • 2006
  • Working Paper

Future Lock-In: Future Implementation Increases Selection of 'Should' Choices

By: Todd Rogers and Max H. Bazerman
People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative "should" self and... View Details
Keywords: Decision Choices and Conditions; Attitudes; Conflict and Resolution; Cognition and Thinking
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Rogers, Todd, and Max H. Bazerman. "Future Lock-In: Future Implementation Increases Selection of 'Should' Choices." Harvard Business School Working Paper, No. 07-038, December 2006. (Revised May 2007, August 2007.)
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