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Show Results For
- All HBS Web
(1,916)
- People (5)
- News (653)
- Research (683)
- Events (2)
- Multimedia (7)
- Faculty Publications (132)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
people don't know what to expect—I think for CEOs to come out and say, 'We are going to give up our pay,' it's a signal that they are sharing the pain." TJX Companies announced its CEO and chair would have their base salaries reduced for... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
outcry from users, legislators, and the general public, to force the company to do a better job of protecting private information. In an initial response, Facebook informed its blog readers that it had suspended the consultancy from the site and suspended such data... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
experience. Seeing an experiential opportunity, the team pitched “truescape,” which would let guests rent a localized wardrobe—fleece for Denver, cowboy boots for Dallas; connect with locals via a dedicated phone app; and book rooms with View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
bigger than just creating the market. They need to epitomize the market. “If they become the cognitive referent, they gain an unequal share of the gains from doing so” “The goal is not only to make sure that the product category takes... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
Unfortunately, "local" didn't seem to be any better a description of Coke's market space than "global." On March 7, 2002, the Asian Wall Street Journal announced: "After two years of lackluster sales the... View Details
Keywords: by Pankaj Ghemawat
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
Psychology. “It’s not that Whites always do this—but that when given the power and the opportunity, they may seek ways to reduce the racial diversity in the spaces they inhabit to lessen contact with racial minorities,” says Jachimowicz,... View Details
Keywords: by Jay Fitzgerald
- 02 Mar 2021
- HBS Case
The Tulsa Massacre: Is Racial Justice Possible 100 Years Later?
American history, yet descendants of residents harmed by the attack note that government officials have never made reparations for those killed or for homes and businesses that were destroyed. The killing of George Floyd by a police View Details
Keywords: by Michael Blanding
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
Last year, it took a teenager's 10-minute video of a Black man's murder to shine a light on the raw hostility that Black people face daily in America. George Floyd's death at the hands of a white police officer forced many to acknowledge... View Details
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
opinion from the instructor, the traditional response from the instructor is, “What do you think?” I’ve been asking it in this space for 22 years this month. "The case method requires that instructors often pass control of the learning... View Details
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
real organizations, we review a few case study examples below. Examples Of Systematically Analyzing Failure Edmondson et al. report how Julie Morath, the Chief Operating Officer at the Minneapolis Children's Hospital, implemented... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- Research Summary
The Institutional Foundations of Lending: Indirect Regulation and State-Building
The Institutional Foundations of Lending: Indirect Regulation and State-Building makes two main theoretical contributions to the scholarship on credit markets and institutional development. First, the book demonstrates that opportunistic lenders can take... View Details
- 19 Aug 2021
- Op-Ed
Don't Ignore Your Employees' Misery—TAKE Control
operations leader and former management consultant, specializing in growth strategy and operational efficiency. Gibson and Wilson both served as officers in the US Army culminating at the ranks of colonel and captain, respectively.... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief Marketing View Details
- 08 Oct 2018
- Research & Ideas
Knowing What Your Boss Earns Can Make You Work Harder
experiment with 2,060 workers at a large, multibillion dollar commercial bank with thousands of employees. The researchers examined a variety of information, including the number of emails sent and received over time and time-stamp data, to calculate the number of... View Details
Keywords: by Rachel Layne
- 06 Mar 2020
- Book
A Great Teacher's Lessons for Leading
scientist who can’t wait to get to the classroom to share the experiment. If you adopt this mindset, students will remain intellectually and spiritually in the classroom with you.” The Baker Foundation Professor of Management Practice in... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
programs must begin with two hallmark approaches. First is a common understanding of the need for integration, and for both sales and marketing to focus on productive sharing of power, information, and resources. Neither the field force... View Details
Keywords: by Benson Shapiro
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
periods as the periods without any labels. The only warning that slowed soda sales were those with graphics and text. The share of sugary drinks purchased in the cafeteria experiment during those periods dropped from 21.4 percent without... View Details
- 13 Apr 2021
- Book
How Inclusive Managers Create Glass-Shattering Organizations
managers about the gender biases that influence hiring decisions. Companies should also anonymize resumes, diversify interview panels, and evaluate candidates as a group against a set of defined criteria. Integration. Create opportunities for people to work toward... View Details
Keywords: by Kristen Senz
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
University of Zurich. Workers with long commutes dislike their jobs more Previous research shows the longer people commute, the lower their job satisfaction and the more likely they are to quit. In one 2006 survey, people said that the morning journey between house and... View Details
Keywords: by Dina Gerdeman