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  • April 2006 (Revised April 2012)
  • Background Note

The Company Sale Process

By: William E. Fruhan Jr.
Lays out the steps, the timeline, and the process by which a company is sold. Focuses on the sale of companies with enterprise values greater than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic... View Details
Keywords: Mergers and Acquisitions; Auctions; Bids and Bidding; Agreements and Arrangements; Sales
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Fruhan, William E., Jr. "The Company Sale Process." Harvard Business School Background Note 206-108, April 2006. (Revised April 2012.)
  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
  • July 2009 (Revised June 2011)
  • Case

Dharavi: Developing Asia's Largest Slum (A)

By: Lakshmi Iyer, John D. Macomber and Namrata Arora
Maharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers, which is anticipated to be... View Details
Keywords: Risk Management; Development Economics; Housing; Urban Development; Emerging Markets; Social Issues; Business and Government Relations; Real Estate Industry; Mumbai
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Iyer, Lakshmi, John D. Macomber, and Namrata Arora. "Dharavi: Developing Asia's Largest Slum (A)." Harvard Business School Case 710-004, July 2009. (Revised June 2011.)
  • February 2003 (Revised June 2003)
  • Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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Oliva, Rogelio, and James Quinn. "Interface's Evergreen Services Agreement." Harvard Business School Case 603-112, February 2003. (Revised June 2003.)
  • January 2023 (Revised January 2024)
  • Case

Digital Transformation at Tata Steel

By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details
Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India
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Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
  • June 2012 (Revised December 2017)
  • Case

Marc Rich and Global Commodity Trading

By: Geoffrey Jones and Espen Storli
Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving... View Details
Keywords: Commodity Market; Natural Resources; Metals and Minerals; Business History; Entrepreneurship; Service Industry; Mining Industry; Africa; Europe; Middle East; North and Central America; Israel; South Africa; Iran
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Jones, Geoffrey, and Espen Storli. "Marc Rich and Global Commodity Trading." Harvard Business School Case 813-020, June 2012. (Revised December 2017.)
  • September 1986 (Revised November 1994)
  • Case

Lotus Development Corp. Channel Choice: Direct vs. Distribution

By: V. Kasturi Rangan
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
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Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
  • March 1998 (Revised July 2000)
  • Case

InPart

By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti
Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales... View Details
Keywords: Decision Choices and Conditions; Price; Salesforce Management
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Lassiter, Joseph B., III, Michael J. Roberts, and Jon Biotti. "InPart." Harvard Business School Case 898-213, March 1998. (Revised July 2000.)
  • April 2023
  • Case

Ryan Serhant: Time Management for Repeatable Success (A)

By: Ashley Whillans and Hawken Lord
From an open-concept 90’s-style stone and wood cabin in Dublin, New Hampshire, Ryan Serhant reflected on his career as a real estate broker. As Ryan stared into the fireplace that featured prominently in the center of the house, he wondered whether the period of... View Details
Keywords: Real Estate; Time Management; Decision Choices and Conditions; Personal Development and Career; Real Estate Industry
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Whillans, Ashley, and Hawken Lord. "Ryan Serhant: Time Management for Repeatable Success (A)." Harvard Business School Case 923-048, April 2023.
  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
  • May 2013
  • Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

Chris Anderson’s The Long Tail: Why the Future of Business is Selling Less of More is currently one of the more visible proponents of this perspective. Could the long tail really provide increased profits for Hollywood? And is it true... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • October 2008 (Revised December 2008)
  • Supplement

Gillette Company (E): Procter & Gamble

By: Rosabeth M. Kanter and Matthew Bird
After arriving in 2001 as the first outsider Chairman and CEO in Gillette history, Jim Kilts led a remarkable turnaround. But by late 2004 he had to make a difficult decision. To better position the 104-year-old, Boston-based company, he opted to sell it to... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation
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Kanter, Rosabeth M., and Matthew Bird. "Gillette Company (E): Procter & Gamble." Harvard Business School Supplement 309-033, October 2008. (Revised December 2008.)
  • October 1992 (Revised September 1993)
  • Case

Nopane Advertising Strategy

By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States
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Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
  • November 1982 (Revised February 1985)
  • Case

Ruth M. Owades

By: Howard H. Stevenson, Richard O. von Werssowetz and Robert W. Kent
Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still... View Details
Keywords: Business Startups; Decisions; Entrepreneurship; Borrowing and Debt; Resignation and Termination; Operations; Risk and Uncertainty
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Stevenson, Howard H., Richard O. von Werssowetz, and Robert W. Kent. "Ruth M. Owades." Harvard Business School Case 383-051, November 1982. (Revised February 1985.)
  • May 2017
  • Teaching Note

Promontory, Inc. (Brief Case)

By: Frank V. Cespedes and Amy Handlin
Teaching Note for HBS No. 917-535. The Promontory teaching note covers a) how and why buying processes in Promontory’s market generate the array of selling approaches illustrated in the case; b) the impact of incremental sales increases on the firm’s cost structure and... View Details
Keywords: Sales; Salesforce Management; Marketing Strategy
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Cespedes, Frank V., and Amy Handlin. "Promontory, Inc. (Brief Case)." Harvard Business School Teaching Note 917-536, May 2017.
  • Teaching Interest

Public Entrepreneurship

By: Mitchell B. Weiss

Public entrepreneurship is designed for future private entrepreneurs and public leaders who want to build new ventures operating in or selling into traditionally public domains.

The last few years have seen a wave of new public entrepreneurs start companies... View Details

Keywords: Public Entrepreneurship
  • 06 Jul 2017
  • Working Paper Summaries

Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited

  View Details
Keywords: by Doug J. Chung, Byungyeon Kim, and Byoung Park; Pharmaceutical
  • March 1998 (Revised December 1999)
  • Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
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Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
  • November 1998 (Revised July 1999)
  • Background Note

Business as Stakeholder in Public Education: A History of Business Efforts to Improve Public Schools in the United States

By: Rosabeth M. Kanter
Explores seven roles businesses and business leaders have played with respect to U.S. public education reform historically and today: "owners" helping set the agenda; "investors" donating funds; "customers" hiring graduates; "experts" contributing management know-how;... View Details
Keywords: Business Model; Education; Performance Improvement; Business and Community Relations; United States
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Kanter, Rosabeth M. "Business as Stakeholder in Public Education: A History of Business Efforts to Improve Public Schools in the United States." Harvard Business School Background Note 399-062, November 1998. (Revised July 1999.)
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