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  • 10 Dec 2013
  • Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • 13 Sep 2011
  • First Look

First Look: September 13

2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the... View Details
Keywords: Sean Silverthorne
  • Web

Named Fellowship Funds - Alumni

Bergeron (MBA 2000) established the Michael Bergeron Fellowship in honor of his 25th Reunion. Bergeron is a co-founder and managing partner of Strength Capital, and he previously worked in sales and brand management at Procter & Gamble... View Details
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Europe’s tougher data privacy regulations went into effect in 2018, they have created complications for companies worldwide. Questions around data privacy will likely become thornier as generative artificial intelligence tools, like... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • Web

Marketing Curriculum - Faculty & Research

show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing... View Details
  • 13 Mar 2018
  • First Look

March 13, 2018

of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities to engage in R&D, and export. We find no significant effects for firms from industrialized economies and negative... View Details
Keywords: Sean Silverthorne
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

counting on to drive sales over the next few years might not be forthcoming. Corporate downsizing is hardly anything new. Indeed, in recent years it has often been management's tool of choice for improving competitiveness. Ironically, new... View Details
Keywords: by Peter K. Jacobs
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

leverage is to sell assets. If asset sales occur at depressed prices, then one bank's sales may impact other banks with common exposures, resulting in contagion. We propose a simple framework that accounts... View Details
Keywords: Sean Silverthorne
  • Web

Negotiation, Organizations & Markets - Faculty & Research

spent hours, sometimes contacting mymuesli for advice or abandoning the purchase altogether. Bessau wondered if the company could limit customer questions and increase order completion rates and sales by simplifying mymuesli’s customer... View Details
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

forthcoming Review of Accounting Studies The Effect of Enforcement Transparency: Evidence from SEC Comment-Letter Reviews By: Duro, Miguel, Jonas Heese, and Gaizka Ormazabal Abstract—This paper studies the View Details
Keywords: Dina Gerdeman
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

datasets) is positively correlated with dispersion among experts' forecasts. Further we use longitudinal datasets with sales forecasts made three-nine months before earnings report date for retailers and manufacturers to show that the... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

the relationship between the two boards and the key factors in determining that relationship. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407047 Sell Yourself! Harvard Business School Exercise 507-045 Helps students develop an... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2013
  • HBS Seminar

Nirupama Rao, NYC Wagner School of Public Service

  • 13 Sep 2013
  • HBS Seminar

Nirupama Rao, NYU Wagner School of Public Service

  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a sunshine View Details
Keywords: by Shalene Gupta
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

effort to improve sales of its milk shakes. (In this example, both the company and the product have been disguised.) Its marketers first defined the market segment by product—milk shakes—and then segmented it further by profiling the... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • Web

Entrepreneurial Management - Faculty & Research

AI and Fintech Re: Karen Mills 28 Oct 2024 Latino Voters Have Grown More Politically Divided. That’s Not Surprising. Re: Vincent Pons & Jesse M. Shapiro More Working Knowledge Articles Harvard Business Publishing September 24, 2024 Article 4 Steps That Can Optimize... View Details
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne