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  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School... View Details
Keywords: Martha Lagace
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

highlight an important channel for alleviating financing constraints in small firms but also emphasize the general-equilibrium effects of large-scale interventions, which can lead to lower aggregate outcomes depending on labor market... View Details
Keywords: by Sean Silverthorne
  • 01 Apr 1997
  • News

Facing the Music

record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of double-digit growth. Moreover, this View Details
Keywords: Marguerite Rigoglioso
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details
Keywords: Dina Gerdeman
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=50575 Trade Creditors' Information Advantage By: Ivashina, Victoria, and Benjamin Iverson Abstract—Using information on the sales of debt claims for 132 U.S. Chapter 11 bankruptcy cases, we... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2019
  • What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

inventory at various levels—retailing, wholesale, and manufacturing—in a distribution channel. One objective was to demonstrate the wide swings in inventory levels that resulted when student “managers” over-adjusted to stockouts or inventory gluts. Next, I allowed... View Details
Keywords: by James Heskett; Service
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

retailer, we find that showrooms (1) increase demand overall and in the online channel as well; (2) generate operational spillovers to the other channels by attracting customers who, on average, have a... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

discrimination. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53686 Channeled Attention and Stable Errors By: Gagnon-Bartsch, Tristan, Matthew Rabin, and Joshua Schwartzstein Abstract—A common critique of models... View Details
Keywords: Dina Gerdeman
  • 19 Apr 2011
  • First Look

First Look: April 19

hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2009
  • First Look

First Look: September 29

Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
  • 04 Feb 2014
  • First Look

First Look: February 4

These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this heightened entrepreneurship is due to... View Details
Keywords: Sean Silverthlorne
  • 28 Oct 2020
  • Blog Post

Keep Your Weary Workers Engaged

a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
Keywords: All Industries
  • 08 Dec 2020
  • Blog Post

Keep Your Weary Workers Engaged

a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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  • 13 Mar 2018
  • First Look

March 13, 2018

fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a... View Details
Keywords: Sean Silverthorne
  • Web

A Culture of Innovation | Baker Library

successful manufacture and sale of synthetic polarizing filters to eliminate glare. His first enterprise, Land-Wheelwright Laboratories, was formed in 1932 and was reincorporated as the Polaroid Corporation in 1937. The company produced... View Details
  • Web

Online Entrepreneurial Marketing Course | HBS Online

and owned channels Evaluate and identify growth opportunities Who Will Benefit Founders and Startup Employees Intrapreneurs Small- to Medium-Sized Business Owners Establish your venture’s go-to-market strategy and learn how to evolve it... View Details
  • 01 Dec 2009
  • News

Alumni Books

times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details