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      • Faculty Publications  (373)

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      • January 2004 (Revised October 2006)
      • Case

      Electronic Arts in Online Gaming

      By: Thomas R. Eisenmann and Justin Wong
      Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
      Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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      Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
      • December 2003
      • Case

      Fox Bids for the NFL-1993

      By: Bharat N. Anand and Catherine M. Conneely
      The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
      Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry
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      Anand, Bharat N., and Catherine M. Conneely. "Fox Bids for the NFL-1993." Harvard Business School Case 704-443, December 2003.
      • August 2002 (Revised May 2003)
      • Case

      New Wachovia (B), The

      By: Carliss Y. Baldwin and Jeremy Swinson
      On August 3, 2001, after a hotly contested proxy fight, Wachovia Corp.'s shareholders voted to merge with First Union Corp. The managers of the two banks then turned to face the challenges of integrating the two organizations. Their task was to implement a "merger of... View Details
      Keywords: Integration; Mergers and Acquisitions; Problems and Challenges; Banks and Banking; Banking Industry; North Carolina
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      Baldwin, Carliss Y., and Jeremy Swinson. "New Wachovia (B), The." Harvard Business School Case 903-034, August 2002. (Revised May 2003.)
      • July 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002 (Abridged)

      By: Tarun Khanna
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Competition; Financial Markets; Global Strategy; Financial Crisis; Banks and Banking; Banking Industry; Japan
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      Khanna, Tarun. "Competition in Japanese Financial Markets, 2002 (Abridged)." Harvard Business School Case 703-407, July 2002. (Revised September 2002.)
      • July 2002 (Revised April 2003)
      • Case

      Computer Associates International, Inc.: Governance and Investor Communication Challenge

      By: Paul M. Healy and Krishna G. Palepu
      Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details
      Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry
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      Healy, Paul M., and Krishna G. Palepu. "Computer Associates International, Inc.: Governance and Investor Communication Challenge." Harvard Business School Case 103-007, July 2002. (Revised April 2003.)
      • February 2002 (Revised May 2002)
      • Background Note

      That's a Wrap: The Dynamics of the Video Rental Industry

      By: V.G. Narayanan and Lisa Brem
      The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details
      Keywords: Contracts; Motivation and Incentives; Supply Chain Management; Revenue; Financial Strategy; Motion Pictures and Video Industry
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      Narayanan, V.G., and Lisa Brem. "That's a Wrap: The Dynamics of the Video Rental Industry." Harvard Business School Background Note 102-051, February 2002. (Revised May 2002.)
      • February 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002

      By: Tarun Khanna and Louis P. DiLorenzo, Jr
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Risk and Uncertainty; Competition; Investment Banking; Financial Markets; Globalization; Financial Crisis; Commercial Banking; Banking Industry; Japan
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      Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Competition in Japanese Financial Markets, 2002." Harvard Business School Case 702-455, February 2002. (Revised September 2002.)
      • January 2002 (Revised January 2004)
      • Case

      Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

      By: David B. Yoffie and Yusi Wang
      Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
      Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
      • October 2001 (Revised June 2004)
      • Case

      Harrah's Entertainment Inc.

      By: Rajiv Lal and Patricia Carrolo
      Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
      Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
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      Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
      • June 2001
      • Case

      AtomFilms

      By: Bharat N. Anand and Taslim Pirmohamed
      Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details
      Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry
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      Anand, Bharat N., and Taslim Pirmohamed. "AtomFilms." Harvard Business School Case 701-063, June 2001.
      • May 2001 (Revised December 2001)
      • Case

      Cisco Systems: Building Leading Internet Capabilities

      By: Richard L. Nolan and Christina L. Darwall
      Cisco has invested in building a leading IT, Internet-based infrastructure. This case describes Cisco's latest efforts to broaden Internet capabilities in the company from 30% to 60% penetration. The strategy is intended to sustain Cisco's double-digit revenue growth... View Details
      Keywords: Internet and the Web; Information Technology; Technological Innovation; Revenue; Growth and Development Strategy; Information Technology Industry
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      Nolan, Richard L., and Christina L. Darwall. "Cisco Systems: Building Leading Internet Capabilities." Harvard Business School Case 301-133, May 2001. (Revised December 2001.)
      • March 2001 (Revised April 2001)
      • Case

      Montefiore Medical Center

      By: Robert S. Kaplan and Syeda Noorein Inamdar
      A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details
      Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry
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      Kaplan, Robert S., and Syeda Noorein Inamdar. "Montefiore Medical Center." Harvard Business School Case 101-067, March 2001. (Revised April 2001.)
      • March 2001
      • Article

      Strategy and the Internet

      By: M. E. Porter
      Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details
      Keywords: Strategy; Online Technology
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      Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62–78.
      • February 2001
      • Case

      ALWAYSi

      By: Paul A. Gompers and Sergio Rattner
      Anthony Soohoo, COO at ALWAYSi, an independent film distributor, is preparing projections for the company. Soohoo must decide which revenue streams the company should pursue. The firm is faced with a variety of attractive opportunities. View Details
      Keywords: Forecasting and Prediction; Business Strategy; Revenue; Film Entertainment; Strategic Planning; Business Startups; Entertainment and Recreation Industry
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      Gompers, Paul A., and Sergio Rattner. "ALWAYSi." Harvard Business School Case 201-075, February 2001.
      • January 2001
      • Background Note

      Online Brokers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
      • December 2000
      • Background Note

      Online Market Makers

      By: Thomas R. Eisenmann and Chris Hackett
      Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
      • December 2000
      • Background Note

      Online Portals

      By: Thomas R. Eisenmann and Sanjay Pothen
      Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
      • November 2000 (Revised December 2000)
      • Background Note

      Online Content Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
      Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
      • November 2000 (Revised May 2002)
      • Case

      FleetBoston Financial: Online Banking

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
      Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
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