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Show Results For
- All HBS Web
(5,379)
- People (9)
- News (902)
- Research (3,837)
- Events (13)
- Multimedia (4)
- Faculty Publications (2,873)
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- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 2008
- Report
Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices
By: Magali Delmas and Michael W. Toffel
This document provides a summary of the results of a survey on Environmental Management Practices (EMP) conducted by the University of California at Santa Barbara during October and November 2003. The survey was sent to 3255 facilities in 8 industrial sectors: pulp,... View Details
Keywords: Economic Sectors; Surveys; Management Practices and Processes; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations
Delmas, Magali, and Michael W. Toffel. "Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices." Report, 2008. (2008. University of California, Institute for Social, Behavioral, and Economic Research.)
- 1982
- Book
Managing Business-Government Relations: Cases and Notes on Business-Government Problems
By: J. Ronald Fox
Keywords: Management; Business Ventures; Government and Politics; Relationships; Information; Cases; Problems and Challenges
Fox, J. Ronald. Managing Business-Government Relations: Cases and Notes on Business-Government Problems. Homewood, IL: Richard D. Irwin, 1982.
- January 2025
- Supplement
Go Mobile: Aligning District Managers and Store Teams (B)
By: Tatiana Sandino and Samuel Grad
In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
2014, when George's branch obtained control and fired the CEO—who happened to be a cousin, Arthur T. Demoulas. Management was outraged, and the employees walked out in support of their CEO. The company lost tens of millions of dollars as... View Details
Keywords: Retail
- November 2009
- Supplement
Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)
By: Tsedal Neeley
This case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in “Managing a Global Team: Greg James at Sun Microsystems, Inc. (A).” We find out how James solves the process problems involved in his team's breakdown... View Details
Keywords: Customer Satisfaction; Globalized Firms and Management; Crisis Management; Service Delivery; Business Processes; Performance Productivity; Groups and Teams; Technology Industry
Neeley, Tsedal. "Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)." Harvard Business School Supplement 410-020, November 2009.
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
Nike managers failed to pick up the relevant market signals and learn from them. It took them too long to figure out that consumers wanted something different from what Nike was offering at the time. Unfortunately, Garvin states, this is... View Details
Keywords: by Laurie Joan Aron
- June 1988
- Supplement
Bethoney Manufacturing: Interview with Plant Manager and Union President, Video
By: Michael Beer
Keywords: Labor and Management Relations
Beer, Michael. "Bethoney Manufacturing: Interview with Plant Manager and Union President, Video." Harvard Business School Video Supplement 888-526, June 1988.
- September 1992 (Revised October 1995)
- Teaching Note
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN
Teaching Note for (9-192-030). View Details
- 07 Feb 2012
- Working Paper Summaries
Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO
Keywords: by Felix Oberholzer-Gee & Julie Wulf
- autumn 1986
- Article
Top Management Teams and Corporate Success in an Emerging Industry
By: Michael Tushman and B. Virany
Tushman, Michael, and B. Virany. "Top Management Teams and Corporate Success in an Emerging Industry." Journal of Business Venturing 1, no. 3 (autumn 1986): 261–274.
- 2012
- Working Paper
Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO
By: Felix Oberholzer-Gee and Julie Wulf
Performance-based pay is an important instrument to align the interests of managers with the interests of shareholders. However, recent evidence suggests that high-powered incentives also provide managers with incentives to manipulate the firm's reported earnings. The... View Details
Keywords: Compensation and Benefits; Interests; Business and Shareholder Relations; Motivation and Incentives; Earnings Management; Performance Evaluation; Stock Options
Oberholzer-Gee, Felix, and Julie Wulf. "Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO ." Harvard Business School Working Paper, No. 12-056, January 2012. (Revised August 2012.)
- January–February 2018
- Article
The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life
By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng
Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In... View Details
Keywords: Organizational Culture; Performance Effectiveness; Strategy; Organizational Change and Adaptation
Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. "The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life." Harvard Business Review 96, no. 1 (January–February 2018): 44–52.
- 1984
- Other Unpublished Work
Informal Networks: Keys to Successful Management - HBS Discussion Paper
By: J. Ronald Fox and Paul Edwin Morrison
- March–April 2024
- Article
How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management
By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details
Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes
Bersoff, David M., Sandra J. Sucher, and Peter Tufano. "How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management." Harvard Business Review 102, no. 2 (March–April 2024): 108–119.
- July 2008
- Exercise
Information Use by Managers in Decision Making: A Team Exercise
By: Amy C. Edmondson and Ann Cullen
The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details
Keywords: Competency and Skills; Decision Making; Knowledge Use and Leverage; Managerial Roles; Business Processes; Groups and Teams
Edmondson, Amy C., and Ann Cullen. "Information Use by Managers in Decision Making: A Team Exercise." Harvard Business School Exercise 609-027, July 2008.
- 2014
- Working Paper
Learning from the Kursk Submarine Rescue Failure: the Case for Pluralistic Risk Management
By: Anette Mikes and Amram Migdal
The Kursk, a Russian nuclear-powered submarine, sank in the relatively shallow waters of the Barents Sea in August 2000 during a naval exercise. Numerous survivors were reported to be awaiting rescue, and within a week, an international rescue party gathered at... View Details
Mikes, Anette, and Amram Migdal. "Learning from the Kursk Submarine Rescue Failure: the Case for Pluralistic Risk Management." Harvard Business School Working Paper, No. 15-003, July 2014.
- 24 Jun 2013
- Working Paper Summaries
The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy
Keywords: by Robert L. Simons