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Show Results For
- All HBS Web
(404)
- People (1)
- News (215)
- Research (129)
- Events (2)
- Multimedia (77)
- Faculty Publications (79)
- 23 Sep 2020
- Blog Post
Jo Tan (MBA 2021) Draws on Experience
it to Section E.” Jo is frequently inspired to create and to share by a quote from American radio personality Ira Glass, in which he observes that people start doing creative work because they have good taste, but get discouraged when... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
and 1920. First came the telegraph, which led to the development of the modern newspaper industry, and then radio and motion pictures, which together created the first real mass entertainment market. There followed a period of evolution,... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details
Keywords: by Jim Aisner
- 01 Mar 2018
- News
Case Study: On the Record
(MBA 1977) Yes, Gold Rush Vinyl should take risks and eliminate supply bottlenecks to speed delivery times. “Rush Vinyl” is two-thirds of the name, and speed is vital. Ever-volatile college radio playlists now track song plays daily. This... View Details
Keywords: April White
- 01 Dec 1996
- News
An Entrepreneurial Journey
ventures they began, from the 1950s through the 1970s. Of those, take one area for closer inspection in search of the HBS imprint - broadcast and cable television. In the mid-1950s, Thomas S. Murphy (MBA '49) found himself managing an upstate New York View Details
- 01 Jan 2007
- News
Hansjörg Wyss, MBA 1965
growing up in Bern, Switzerland, centered around a daily occurrence that is almost unimaginable in today's world: "You always came home for lunch," he says, recalling that the family would sit down to eat and listen to the news on the View Details
- 01 Mar 2019
- News
The Fight Beyond
medieval city, partisans marched through the streets, and Free Slovak Radio began broadcasting. The OSS team established their office in a well-appointed villa with “all the trimmings” that had until recently been occupied by the Gestapo,... View Details
- 27 Feb 2025
- Blog Post
IFC India 2025: HBS Visits Jindal Steel Works (JSW) Steel Dolvi Plant
glasses, hard hats, N95 masks, jean jackets, and radio devices. The students were excited about the stylish JSW-branded jean jackets, which we were allowed to keep! Dock for ferry ride to JSW Steel Our first stop in the tour was the... View Details
- 19 Jun 2023
- Blog Post
The Road to Impact
to enter personal information up front, using a chat interface, and adding details about the wide range of services available—that led to a big uptick in the number of women vets engaging with US VETS. An example of an EDC innovation that has had a big impact... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
newsletters, syndicated columns, and eventually a radio program. In 1919 he founded Babson College, today a highly respected institution, to provide him with a pool of workers for his forecasting business. Others, like Irving Fisher, were... View Details
Keywords: by Sean Silverthorne
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
studied, example of this phenomenon is listener-supported public radio. It is costly for public radio stations to coordinate their viewers so that they all contribute at a sufficient level, and stations put considerable effort into... View Details
Keywords: Re: Gunnar Trumbull
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Annual Report, 1949. Corporate Reports Collection, Baker Library, Harvard Business School. Show caption Hide caption The company also sought out sponsorship of the arts through The Theatre Guild on the Air , a weekly one-hour radio drama... View Details
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
Focusing on miniaturization, Sony became the first mass marketer of small transistor radios and followed with the development of the first transistor-based microtelevision set. Then came the Walkman, the basic VCR, the CD, the CD-ROM, the... View Details
- 01 Sep 2016
- News
Code name: Miesiąc
KOR), a group of Polish intellectuals banded together in support of workers across the country, the first time the two groups had formed such an alliance. In the fall of 1976 one of Waldemar’s classmates heard about KOR through the static of View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
radio on the way back from work, get home, tune into a program on another network, and be perfectly content. But there are other reasons for the lower ratings as well. Unlike the Summer Games, the Winter Olympics presents fewer sports... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
broadcasting, flip the channel to FOX. If you want even more reinforcement, there’s talk radio and the blogs. Nor is there any willingness to talk about real costs. We are now fighting wars in Iraq and Afghanistan that are costing nearly... View Details
Keywords: Government
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
internally. Program developers felt they were at the mercy of broadcast commissioners and that they were being treated unfairly, having to endure a long bureaucratic process that ended in their show proposals being rejected more than half the time. The View Details
Keywords: by Rosabeth Moss Kanter
- Web
Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
automation, and radiation. Georges F. Doriot Research Collection, 1928-1952 This small collection of research materials kept by Georges F. Doriot while teaching at Harvard Business School includes correspondence and research related to aviation, atomic energy, and... View Details