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Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Annual Report, 1949. Corporate Reports Collection, Baker Library, Harvard Business School. Show caption Hide caption The company also sought out sponsorship of the arts through The Theatre Guild on the Air , a weekly one-hour radio drama... View Details
- 22 Feb 2022
- News
Turning Point: Ready or Not
and is an adjunct faculty member teaching digital marketing at NYU and Rutgers. He has shared stories of growing up in Dubai and Kuwait on RISK! and The Moth Radio Hour. View Details
- 01 Sep 2016
- News
Code name: Miesiąc
KOR), a group of Polish intellectuals banded together in support of workers across the country, the first time the two groups had formed such an alliance. In the fall of 1976 one of Waldemar’s classmates heard about KOR through the static of View Details
- 01 Jun 2022
- News
Eyes in the Skies
interest to customers (earthquakes, fires, conflicts at key border crossings) and to autonomously instruct the constellation to monitor them in a process known as “tipping and cueing.” The platform’s algorithms can interpret the radio... View Details
Keywords: Alexander Gelfand
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Project. Your ads from 2009 include things like a print ad that says, "No one thinks they'll try to tear off their own skin. Meth will change that." And it shows an image of a white saint with a razor blade in it and blood. There are also about 20 View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
internally. Program developers felt they were at the mercy of broadcast commissioners and that they were being treated unfairly, having to endure a long bureaucratic process that ended in their show proposals being rejected more than half the time. The View Details
Keywords: by Rosabeth Moss Kanter
- Web
Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
automation, and radiation. Georges F. Doriot Research Collection, 1928-1952 This small collection of research materials kept by Georges F. Doriot while teaching at Harvard Business School includes correspondence and research related to aviation, atomic energy, and... View Details
- 01 Oct 2000
- News
Books
his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details
- 19 Aug 2024
- News
Quantum Leap
veteran technology entrepreneur than a kid in a candy store. A lifelong techie, Levy learned to read by deciphering The Boys’ First Book of Radio and Electronics, a 1954 classic that gave step-by-step instructions for building a View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Magazine about the role of the MySpace site, they claimed that the site had originally been created by their fans. "We were on the news and radio about how MySpace has helped us. But that's just the perfect example of someone who... View Details
- 25 Aug 2022
- News
Full Stream Ahead
“The thing that most people don’t realize is that the music space is very data intensive, just as other asset-backed securities and investments are,” Soares explains. “You get huge sets of unstructured data that detail billions of rows of micro transactions—whether... View Details
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
that begged the U.S. government to regulate the radio market in the late 1920s, and firms that pushed the British state to finally put an end to piracy. In retrospect, of course, it all makes sense: for once entrepreneurs have carved out... View Details
Keywords: by Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
Fire Unprofitable Customers? Willy C. Shih and Halle Alicia TeccoHarvard Business School Case 610-077 Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers... View Details
Keywords: Martha Lagace
- 06 Sep 2005
- What Do You Think?
What are the Lessons of New Orleans?
necessary arrangements with the next-of-kin of the simulated victims. This was not a one-time exercise; it is carried out periodically. Ironically, the mythical crash had occurred at the New Orleans International Airport. Another was a successful effort to tie the... View Details
Keywords: by James Heskett
- 04 Apr 2019
- Blog Post
Finding Your Creative Outlet on Campus
producers were avid podcast listeners when they decided to apply for the role and lead the team. Farrah Bui had been a radio DJ during her undergraduate years at Princeton, before joining Google’s consumer product team. “I’ve always been... View Details
- Web
Meet the Team | Information Technology
for several radio stations, including WBUR and WFNX, where she was news director. When not working with the team, Ruth enjoys snorkeling in the coral reefs of the Caribbean and taking long walks with her rescue pup, Lucy, along Frederick... View Details
- Fast Answer
Historical Research - India
Service (FBIS) FBIS is a United States government agency which translates the text of daily radio and television broadcasts, newspapers and periodicals, government statements, books, and other sources of unrestricted information... View Details
- 01 Mar 2018
- News
Democratizing Data to Favor Farmers
cattle ranching. To learn the value of his crop, a farmer could turn on the radio for regular market updates from commodity exchanges. But prices of the seeds and chemical fertilizer used to grow those crops were not listed anywhere; a... View Details
Keywords: Sasha Issenberg
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young