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- All HBS Web
(341)
- News (85)
- Research (231)
- Events (1)
- Multimedia (2)
- Faculty Publications (82)
- 29 Jun 2007
- First Look
First Look: June 29, 2007
Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time... View Details
Keywords: Martha Lagace