Publications

December 1970 (Revised September 2006)
Case

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Food and Beverage Industry

02 Jul 2020
News

Free Market Politics Part 2: Can We Fix America’s Political System?

December 2004 (Revised April 2006)
Case

Managing Diversity at Spencer Owens & Co.

By: Robin J. Ely and Ingrid Vargas

Spencer Owens & Co, a disguised consulting firm, focuses on domestic and international economic development. As an extension of the firm's commitment to social justice, 20 years ago, Spencer Owens management introduced an affirmative action hiring and promotion... View Details

Keywords: Working Conditions; Selection and Staffing; Development Economics; Corporate Social Responsibility and Impact; Employees; Diversity; Cross-Cultural and Cross-Border Issues; Consulting Industry

31 Oct 2019
Video

María Emilia Correa

María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the importance of gender diversity on corporate boards and... View Details

Victor Gbolade Osibodu

Keywords: Diversified

20 Aug 2018
Blog Post

Summer Snapshot: Interning for the City of Philadelphia

from other cities, and analyzing data to help the City’s leadership decide what programs, policies, and initiatives can best promote inclusive economic growth. The experience has afforded me an incredible learning experience while also... View Details

Keywords: Nonprofit / Government

15 Mar 2019
News

‘I want to make it felt’

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses how she recovered the business that Arthur Anderson's lost after she was promoted to Country Managing Director through diversification and strong leadership. View Details

16 Aug 2021
Video

The Little Black Library at Baker Library

September 2005 (Revised July 2006)
Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld

Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details

Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States

12 Nov 2019
Video

Christoph Schiess

Christoph Schiess, President of TANICA, a Chilean business group with diversified activities in real estate, tourism and hotels, mineral water, and other activities,... View Details

Clubs

Boat Club

22 Jun 2020
Working Paper Summaries

Iterative Coordination and Innovation

Keywords: by Sourobh Ghosh and Andy Wu

10 Feb 2016
News

Business School Raises Awareness of Gender Concerns

Article

Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

By: Uma R. Karmarkar and Zakary L. Tormala

This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details

Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence

Find at Harvard

January 1983 (Revised July 1985)
Case

Cable News Network

By: John A. Quelch

The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details

Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry

Find at Harvard

06 Jun 2016
Blog Post

Meet the HBS Africa Business Club

The Africa Business Club (ABC) provides services and resources for African students, students who have worked in Africa, and any student with a professional or cultural interest in Africa. We also promote the engagement of the African... View Details

1998
Case

Nucor Corporation (A)

By: Vijay Govindarajan

Under the leadership of CEO Ken Iverson, Nucor thrived. Nucor's structure was decentralized, with only four management layers. Only 22 employees worked at the corporate headquarters; plants were located in rural areas across the U.S. and the general manager of each... View Details

Keywords: Organizational Change and Adaptation; Organizational Structure; Business Strategy