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  • All HBS Web  (8,310)
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  • January 1997 (Revised September 1997)
  • Case

Improving the Product Development Process at Kirkham Instruments Corp.

By: Clayton M. Christensen
Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of... View Details
Keywords: Change Management; Product Launch; Innovation and Invention; Product Development; Manufacturing Industry; Technology Industry; United States
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Christensen, Clayton M. "Improving the Product Development Process at Kirkham Instruments Corp." Harvard Business School Case 697-058, January 1997. (Revised September 1997.)
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
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Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
  • August 1994
  • Case

Komatsu Ltd. (B): Profit Planning and Product Costing

Describes Komatsu's profit planning and product costing systems. Komatsu can boast a high degree of employee dedication to achieving its profit plan. Also explores the logic behind the design of a new cost system at Komatsu that is less accurate at the product level... View Details
Keywords: Cost Accounting; Cost Management; Profit
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Cooper, Robin. "Komatsu Ltd. (B): Profit Planning and Product Costing." Harvard Business School Case 195-061, August 1994.
  • November 1986 (Revised October 1995)
  • Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)
  • April 1988 (Revised March 1991)
  • Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

project flopped, don't attack the person"). Deborah Blagg: Classic productivity books often focus on time management, but Extreme Productivity takes a much broader look. It reads more like a... View Details
Keywords: by Deborah Blagg
  • August 1996 (Revised October 1996)
  • Case

Suzanne de Passe at Motown Productions (A1)

By: Linda A. Hill and Jaan Elias
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Success; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry
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Hill, Linda A., and Jaan Elias. "Suzanne de Passe at Motown Productions (A1)." Harvard Business School Case 497-015, August 1996. (Revised October 1996.)
  • August 1995 (Revised September 1995)
  • Case

Hutton Branch Manager (A)

By: Lynn S. Paine and Jane Palley Katz
The manager of an E.F. Hutton branch office must decide how best to approach a colleague whose aggressive and ethically problematic cash management practices have cost the branch a major institutional client. These practices had been encouraged by top management at... View Details
Keywords: Ethics; Business or Company Management; Decisions; Management Skills; Cash Flow; Financial Management; Investment; Management Teams; Financial Services Industry
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Paine, Lynn S., and Jane Palley Katz. "Hutton Branch Manager (A)." Harvard Business School Case 396-044, August 1995. (Revised September 1995.)
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 5 Feb 2009 - 7 Feb 2009
  • Conference Presentation

Corporate Stakeholders Management Framework: A FMCG Company Case Study

By: Shashank Shah
Keywords: Stakeholder Management; Consumer Products Industry; India
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Shah, Shashank. "Corporate Stakeholders Management Framework: A FMCG Company Case Study." Paper presented at the International Research Workshop on Spiritual and Ethical Foundations of Organizational Development, University of Delhi, Faculty of Management Studies and Pondicherry University, Department of Management Studies, Pondicherry, India, February 5–7, 2009.
  • March 1998 (Revised October 2001)
  • Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
  • 2019
  • Report

The Caring Company: How Employers Can Help Employees Manage their Caregiving Responsibilities—While Reducing Costs and Increasing Productivity

By: Joseph B. Fuller and Manjari Raman
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Fuller, Joseph B., and Manjari Raman. "The Caring Company: How Employers Can Help Employees Manage their Caregiving Responsibilities—While Reducing Costs and Increasing Productivity." Report, Harvard Business School, Boston, MA, January 2019.
  • August 2012
  • Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
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Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
  • Article

Multi-Echelon Inventory Management Under Short-Term Take-or-Pay Contracts

By: Joel Goh and Evan L. Porteus
We extend the Clark–Scarf serial multi-echelon inventory model to include procuring production inputs under short-term take-or-pay contracts at one or more stages. In each period, each such stage has the option to order/process at two different cost rates; the cheaper... View Details
Keywords: Inventory Management; Multi-echelon Inventory Theory; Karush Lemma; Clark-Scarf Model; Convex Ordering Cost; Advance Commitments; Supply Chain
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Goh, Joel, and Evan L. Porteus. "Multi-Echelon Inventory Management Under Short-Term Take-or-Pay Contracts." Production and Operations Management 25, no. 8 (August 2016): 1415–1429. (Finalist for 2014 POMS College of Supply Chain Management Student Paper Award.)
  • 2019
  • Article

When Gender Diversity Makes Firms More Productive

By: Stephen Turban, Dan Wu and Letian Zhang
Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details
Keywords: Gender; Diversity; Performance; Performance Productivity
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Turban, Stephen, Dan Wu, and Letian Zhang. "When Gender Diversity Makes Firms More Productive." Harvard Business Review (website) (February 11, 2019).
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • October 1999 (Revised March 2000)
  • Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
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Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
  • December 2023
  • Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details
Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America
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Reinhardt, Forest, Jenyfeer Martinez Buitrago, and Mariana Cal. "Santa Elena: Table Grape Production in Chile's Water-Challenged Regions." Harvard Business School Case 724-019, December 2023.
  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

workers. The first rule governs the way workers do their work. The second, the way they interact with one another. The third governs how production lines are constructed. And the last, how people learn to... View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto
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