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Show Results For
- All HBS Web
(1,091)
- People (3)
- News (276)
- Research (559)
- Events (6)
- Multimedia (2)
- Faculty Publications (165)
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- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
Naik’s images with household income levels for some 2,400 blocks, provided by the city online. “The incomes act as labels for the images, and then the machine learns the association between how the features relate to those incomes,” says... View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
Software giant Microsoft is launching the Windows 8 version of its operating system this week, and suffice it to say that it's radically different from Windows 7. The familiar Start button and menu are gone, for example, replaced by a series of large, colorful tiles.... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
others to buy into your perspective? Is a digital camera a substitute for an analog camera? Is it a PC peripheral? Is it something like a camcorder? And how do consumers make sense of it? What features do they value? Ideally, producers... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
the end is better products and services. According to Bob DeNoble, "... information is a tool to help get the real work done. It enables us to produce food, clothing, and shelter, run our transportation and banking systems, and keep... View Details
Keywords: by James Heskett
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit... View Details
- 02 Mar 2016
- What Do You Think?
Is Apple’s Real Privacy Challenge Technology Innovation Itself?
unlock such devices? Is our current discussion of infotech security versus privacy a waste of time? What do you think? Original Column The red hot legal dispute between Apple and the US government over whether Apple can be compelled to dismantle a cleverly designed... View Details
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
for CEO Tim Cook. Responses to this month’s column provided a range of advice that centered around whether or not product security is as important as some other features of the Company’s strategy. Since the... View Details
- 12 Oct 1999
- Research & Ideas
Throwing Your Opponent: Strategies for the Internet Age
with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive environment created by the Internet. Warp-speed cycle time is... View Details
Keywords: by Daniel Penrice
- 30 Aug 2006
- Op-Ed
The Compensation Game
Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 23 Dec 2014
- Research & Ideas
The Founder of Modern Venture Capital
creation of new products for the welfare of American soldiers. For decades, as president of American Research & Development Corporation, an early venture capital firm founded in 1946, he fostered the development of startup companies... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
stimulate customers to increase their purchases to reach the next stage-and therefore more and better rewards-in the hierarchy of loyalty classes. Even though many believe that loyalty programs that lack this feature won't induce enough... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
rarely featured in business research, but they were the ideal study subject for MacKay and Remer. “One reason for using retail gasoline was that if we can show that consumer inertia is important for a relatively simple View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its sponsorship of the Champions on Ice... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
homogeneous product space. The data set has the unique feature of containing sales records from outlet stores wherein a subset of products have verifiably fictitious list... View Details
Keywords: Dina Gerdeman