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Show Results For
- All HBS Web
(559)
- News (71)
- Research (429)
- Events (9)
- Multimedia (1)
- Faculty Publications (167)
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to... View Details
Keywords: by Cynthia Churchwell
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills... View Details
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
product management, and customer solutions teams. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS? Medallia connects with HBS talent in a number of different ways. This year we look... View Details
Keywords: Technology
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Reinhardt called this a cautionary tale about the risks of differentiating your product in the marketplace. For differentiation to make business sense, he said, you need a... View Details
Keywords: by Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others.... View Details
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
reasons, there's considerably less differentiation across products and services than in the past. One way the companies can compete in this harsh environment is to provide better customer service by... View Details
Keywords: by Sarah Jane Johnston
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how... View Details
Keywords: Carmen Nobel
- Profile
Yaping Wang
business lens to make recommendations for leadership: planning road maps, choosing products for development, differentiating and positioning the brand. As a manager, there is so much to learn in order to... View Details
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
sheer number of Americans promotes an attention to individual differentiation that is less prevalent in more conformist and homogeneous societies. Among 300 million curious consumers, it is possible for almost any innovation to find a... View Details
Keywords: by John Quelch
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
than product categories, the key element to consider is the product life cycle and the stage at which you are in the differentiation game. When innovation and View Details
- Profile
Jonathan Assayag
Player two years in a row. More importantly, he says, "My school is still competing in the competition today, and the robotics program has become a key differentiator against the public high schools in the region." Jonathan... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Boston's Legal Sea Foods restaurant chain, where he met his future partner, Christopher Nessen. A production chef at the company, Nessen provided the culinary and technical expertise for Kettle Cuisine. He was well acquainted with the... View Details
Keywords: Deborah Blagg
- 01 Mar 2017
- News
Case Study: Moment in the Sun
stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details
Keywords: Dan Morrell
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and... View Details
- Profile
Maxeme Tuchman
college?'" Convinced, Max stuck it out. But to improve her remaining high school experience, the counselor offered participating in an off-campus internship for which Max quickly secured a position at MTV, where she served as wardrobe stylist and View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
times when they are less fatigued or have available time. And all respondents seem to compartmentalize expectations of how long various tasks should take, clearly differentiating the wait for a computer response from that of filling a gas... View Details
Keywords: by James Heskett