Product Differentiation - Publications - Faculty & Research

27 Feb 2007
First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to View Details

Keywords: Martha Lagace

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review time and View Details

Keywords: Carmen Nobel

Profile

Alex Slusky

only non-MBA product management intern at Microsoft.” Then, as graduation approached, he broke the mold again, applying for deferred admissions at HBS; the school accepted him as a direct admit, “but,” says Alex, “I took year off to build... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such... View Details

Web

Marketing - HBS Online

Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Enroll by April 17 $1,850 Certificate New Entrepreneurial Marketing Professor Christina... View Details

Web

Scaling Technology Ventures - Course Catalog

investor, cases in the course frame many of the critical opportunities and challenges associated with activating exponential growth and managing through the extrapolation phase as a venture scales. Scaling situations are presented through a variety of functional... View Details

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to... View Details

Keywords: by Cynthia Churchwell

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details

Keywords: by Julie Jette

01 Dec 2016
News

Case Study: Sweat the Technique

Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the... View Details

Keywords: Dan Morrell

Profile

Yaping Wang

business lens to make recommendations for leadership: planning road maps, choosing products for development, differentiating and positioning the brand. As a manager, there is so much to learn in order to... View Details

Keywords: CPG; Healthcare/Biotech; Retail/Hospitality

05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it is reducing the friction... View Details

Keywords: by James Heskett; Retail

01 Dec 2017
News

2017 in Manufacturing: The Supply Chain Goes High Tech

must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details

Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers

01 Sep 2017
News

Case Study: Confidence Builder

differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2014
News

Case Study: Gazelle's New Predators

initial revenue push, but the critical move might be to redefine Gazelle around a model of exchanging a product for cash and then extending more product lines. That could lead to relationships with vendors,... View Details

Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade

10 Jan 2012
First Look

First Look: January 10

managed, while multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated... View Details

Keywords: Sean Silverthorne

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

marketplace? A: The Codecademy team focused on a superior product experience for their customers. This focus on product experience and design is a critical element for companies trying to View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

Reinhardt called this a cautionary tale about the risks of differentiating your product in the marketplace. For differentiation to make business sense, he said, you need a... View Details

Keywords: by Martha Lagace

08 Oct 2013
First Look

First Look: October 8

differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative... View Details