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    • All HBS Web  (2,118)
      • Faculty Publications  (392)

      Platform BusinessesRemove Platform Businesses →

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      • July 2012 (Revised April 2014)
      • Case

      Research In Motion: The Mobile OS Platform War

      By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
      The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
      Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
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      MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
      • 2012
      • Chapter

      IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture

      By: Josef Waltl, Joachim Henkel and Carliss Y. Baldwin
      Keywords: Business Model; Digital Platforms; Open Source Distribution; Complexity; Applications and Software; Intellectual Property
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      Waltl, Josef, Joachim Henkel, and Carliss Y. Baldwin. "IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture." In Software Business: Proceedings of the Third International Conference, ICSOB 2012, by M. A. Cusumano, B. Iyer, and N. Venkatraman, 94–106. Berlin, Germany: Springer-Verlag, 2012.
      • April 2012 (Revised October 2013)
      • Case

      eBay, Inc. and Amazon.com (A)

      By: Ramon Casadesus-Masanell and Anant Thaker
      This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details
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      Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (A)." Harvard Business School Case 712-405, April 2012. (Revised October 2013.)
      • April 2012 (Revised October 2013)
      • Supplement

      eBay, Inc. and Amazon.com (B)

      By: Ramon Casadesus-Masanell and Anant Thaker
      A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current... View Details
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      Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (B)." Harvard Business School Supplement 712-406, April 2012. (Revised October 2013.)
      • March 2012 (Revised September 2012)
      • Case

      INRIX

      By: Lynda M. Applegate and Ryan Johnson
      Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details
      Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, US)
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      Applegate, Lynda M., and Ryan Johnson. "INRIX." Harvard Business School Case 812-112, March 2012. (Revised September 2012.)
      • December 2011
      • Article

      Platform Envelopment

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
      • November 2011 (Revised May 2012)
      • Case

      SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact

      By: William A. Sahlman, Ramana Nanda and James McQuade
      In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence... View Details
      Keywords: Business and Shareholder Relations
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      Sahlman, William A., Ramana Nanda, and James McQuade. "SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact." Harvard Business School Case 812-072, November 2011. (Revised May 2012.)
      • September 2011 (Revised March 2014)
      • Case

      Brightcove, Inc. in 2007

      By: Andrei Hagiu and David B. Yoffie
      Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details
      Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
      • August 2011
      • Supplement

      InnoCentive.com (B)

      By: Karim R. Lakhani and Eric Lonstein
      InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details
      Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology
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      Lakhani, Karim R., and Eric Lonstein. "InnoCentive.com (B)." Harvard Business School Supplement 612-026, August 2011.
      • July 2011 (Revised January 2013)
      • Case

      Digital Microscopy Is Making Me Crazy!

      By: Willy Shih
      For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details
      Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Computer Industry
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      Shih, Willy. "Digital Microscopy Is Making Me Crazy!" Harvard Business School Case 612-002, July 2011. (Revised January 2013.)
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • May 2011 (Revised May 2011)
      • Case

      Nokia: The Burning Platform

      By: Juan Alcacer, Tarun Khanna and Mary Furey
      Overview on the state of Nokia since the “Emerging Nokia?” case was written. View Details
      Keywords: Business Strategy; Corporate Strategy; Competitive Advantage; Marketing Strategy; Emerging Markets; Network Effects; Telecommunications Industry; Computer Industry
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      Alcacer, Juan, Tarun Khanna, and Mary Furey. "Nokia: The Burning Platform." Harvard Business School Case 711-514, May 2011. (Revised May 2011.)
      • March 2011
      • Case

      MorphoSys AG: The Evolution of a Biotechnology Business Model

      By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
      In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
      Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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      Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
      • March 2011 (Revised August 2014)
      • Background Note

      Social Media in Health Care

      By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
      This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
      Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
      • February 2011 (Revised November 2012)
      • Case

      PatientsLikeMe: An Online Community of Patients

      By: Sunil Gupta and Jason Riis
      PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
      Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
      • January 2011 (Revised November 2014)
      • Case

      Mochi Media

      By: Thomas R. Eisenmann and Amit Jain
      In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
      Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
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      Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
      • July 2010 (Revised September 2012)
      • Case

      Public Architecture

      By: Lakshmi Ramarajan, Christopher Marquis and Bobbi Thomason
      Public Architecture is a non-profit architecture company dedicated to creating social and professional change through design for the public good. Public has focused on three strategies to create change: 1) promoting the design community's commitment to pro bono work,... View Details
      Keywords: Design; Innovation and Management; Growth and Development Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Organizational Structure; Nonprofit Organizations; Business Strategy; Integration
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      Ramarajan, Lakshmi, Christopher Marquis, and Bobbi Thomason. "Public Architecture." Harvard Business School Case 411-030, July 2010. (Revised September 2012.)
      • March 2010 (Revised May 2012)
      • Case

      Bank of America: Mobile Banking

      By: Sunil Gupta and Kerry Herman
      In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
      Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
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      Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
      • February 2010
      • Supplement

      Lending Club case exhibits (CW)

      By: Peter Tufano
      A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details
      Keywords: Internet and the Web; Financing and Loans
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      Tufano, Peter, and Andrea Ryan. "Lending Club case exhibits (CW)." Harvard Business School Spreadsheet Supplement 210-709, February 2010.
      • February 2010
      • Supplement

      Valuing Visa? Priceless (CW)

      By: Peter Tufano
      Students must determine whether or not Visa, which had an IPO one month prior, is a good investment. The case provides an overview of multisided platform businesses and the payments industry in general. Visa's business model and economics are reviewed. View Details
      Keywords: Credit Cards; Initial Public Offering; Valuation; Multi-Sided Platforms; Microeconomics
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      Tufano, Peter, and Jordan Ashley Wong Keffer. "Valuing Visa? Priceless (CW)." Harvard Business School Spreadsheet Supplement 210-708, February 2010.
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