Publications

Find at Harvard

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

a value-based system keeps the health plan separate from the provider, and providers compete at the medical condition level. The health plan is also indispensable in aggregating information. We think the health plan is the logical place... View Details

Keywords: by Roger Thompson; Health

October 2016
Case

Elon Musk: Balancing Purpose and Risk

By: Shikhar Ghosh and Sarah Mehta

The case is used to illustrate the place of ‘Purpose’ versus financial risk and returns in a founder’s objectives. It also addresses personal risk profile of different founders, and when paired with the Risk Tolerance Exercise, it enables evaluating one’s own appetite... View Details

Keywords: Electric Vehicle; Solar Power; Vision; Trade-offs; Leadership; Mission and Purpose; Risk and Uncertainty; Entrepreneurship; Failure; United States; North America

08 Jan 2015
Blog Post

Job Search Days at HBS

HBS places a high priority on academics and the communal learning benefits of the case method, so in an effort to support the school’s mission, students are not allowed to miss classes for recruiting purposes. However, we understand that... View Details

April 2018 (Revised January 2019)
Case

WeWork

By: Jeffrey F. Rayport, Sarah Gulick and Matthew G. Preble

WeWork co-founder Miguel McKelvey was concerned about the culture of his rapidly expanding global venture. In particular, he wanted to ensure that WeWork continued to be a great place to work, both because he cared about WeWork's people and because a better work... View Details

Keywords: Organizational Culture; Employee Relationship Management; Working Conditions

May 2, 2023
Editorial

Onboarding NextGens

By: Christina R. Wing and Rohit K. Gera

The process of onboarding the next generation into a family business can be both fulfilling and challenging. In many cases, the NextGen feel that they have been a part of the family business for their entire lives, and taking their place within the company feels... View Details

Keywords: Family Business; Family and Family Relationships; Employees

Register to Read

October 2023
Article

Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates

By: Riako Granzier, Vincent Pons and Clémence Tricaud

Candidates’ placements in polls or past elections can be powerful coordination devices for both parties and voters. Using a regression discontinuity design in French elections, we show that candidates who place first by only a small margin in the first round are more... View Details

Keywords: Strategic Voting; Coordination; Bandwagon Effect; Regression Discontinuity Design; French Elections; Voting; Political Elections; Behavior; France

11 Apr 2014
Blog Post

HBS in San Francisco: Get a Recap on West Coast Recruiting

of the Boston area. CPD provided all logistical support for the 93 interviews that took place on March 17th and 18th in San Francisco easing the interview process for both recruiters and students. Our office also facilitated networking... View Details

Keywords: Entrepreneurship; Technology

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

25 May 2021
Blog Post

The Surprising Power of Nostalgia at Work

burnout reconnect with what made their jobs meaningful in the past, which can provide guidance for how to restore meaning at work in the present. Developing organizational social rituals and traditions can help create organizational nostalgia in the first View Details

Keywords: All Industries

23 Feb 2017
Cold Call Podcast

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

Keywords: Re: Henry W. McGee; Entertainment & Recreation

July 2005
Exercise

Insider Trading Quiz

By: Lynn S. Paine and Christopher Bruner

Designed to test understanding of basic theories of insider trading under U.S. law. Presents six scenarios based on actual situations in which insider trading was alleged to have violated U.S. law, as well as a seventh scenario that took place in Italy, permitting... View Details

Keywords: Crime and Corruption; Stock Shares; Governing Rules, Regulations, and Reforms; Law; Theory; Europe; Italy; United States

18 Oct 2010
News

Will Apple's Culture Hurt the iPhone?

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

May–June 2014
Article

The Magic of Innovation

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details

Keywords: Innovation Management; Innovation and Management

Read Now

25 Mar 2016
News

The Race Is On to Control Artificial Intelligence, and Tech’s Future

22 Feb 2021
Blog Post

I Found My Future at HBS and You Can Too

plunging in and out of puddles of melted snow. My future career was far from my mind, but even at that young age, I was contemplating the world and my place in it. In Appalachia, opportunity ebbs and flows with the demand for steel and... View Details

June 2010
Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman

Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites