Personal Care - Publications - Faculty & Research

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

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26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

advocates who feel responsible for and try to personally overcome the credibility deficit they have with historically marginalized communities. For the best chance at DEI success, Jackson advises that companies start emphasizing the value... View Details

Keywords: by Kristen Senz

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

employee departures. Company officials kept a careful count of departing workers and doled out bonuses to managers based on the number of workers in their groups that left. Managers and workers alike exhibit stress Many managers,... View Details

Keywords: by Michael Blanding

22 May 2019
Blog Post

What is FIELD Global Immersion?

meet in person with their GP and local consumers. To maximize the experience, students are asked to travel to a city and country in which they have no significant prior work, travel or life experience. See members of the Class of 2020... View Details

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

mountain, Everest has never been a cakewalk: 148 people have lost their lives attempting to reach the summit since 1922. Newspaper and magazine articles and books—most famously, Jon Krakauer's Into Thin Air: A Personal Account of the... View Details

Keywords: by Michael A. Roberto

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

personalized oncology care. They have collectively raised more than $500M in funding and an additional $244M from an IPO in June 2020. The fellowship is guided by Peter Barrett, executive fellow, and a Key Advisory Board of 13 seasoned... View Details

24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

domain of the government in its rule-setting function. Those who care about resolving these issues will not succeed if they look to firms to resolve these issues voluntarily. Firms that try to do so either will be eliminated by... View Details

Keywords: by Michael C. Jensen

Web

Preparing to Teach - Christensen Center for Teaching & Learning

takes place on multiple levels. First-time case instructors typically devote time to learning about the core principles of participant-centered learning. They also reflect on the ways in which their academic and professional background, prior teaching experience,... View Details

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

replace him with another white man, even when white men continued to hold the majority of the board. “People myopically attend to the identity of the person who is leaving,” Chang says. “They seem to ignore the diversity of the remaining... View Details

Keywords: by Michael Blanding

09 Jun 2015
First Look

First Look: June 9, 2015

morality and decrease people's ability to justify dishonesty. The second principle, Visibility, aims to restrict anonymity, prompt peer monitoring, and elicit responsible norms. The third principle, Self-Engagement, increases motivation to maintain a positive... View Details

Keywords: Sean Silverthorne

01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

cares about their well-being. Many realize that this needs to change. Practicing active, habitual kindness can transform the remote workplace and it can start today. A little reassurance, compassionate listening, a conscious effort to... View Details

Keywords: by Boris Groysberg and Susan Seligson

01 Sep 2023
News

Money Does Grow on (Family) Trees

first genetic tests focused on ancestry were coming on the market. Though they were expensive and of limited utility, Cusenza saw the science rapidly improving, and he recognized opportunity not just in the health care sector but also in... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

want from the airline.” The strategy also made good business sense because after all, Bastian told his managers and executives, “If you take care of your people, they take care of your customers.” In... View Details

Keywords: by Lane Lambert; Air Transportation

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details

Keywords: by Dina Gerdeman

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

commutes: “Firms need to care about this,” he says, “not just employees.” About the Author Lane Lambert is a writer based in the Boston area. [Image: Unsplash/Alexander Popov] Will you resume your daily commute after the COVID-19... View Details

Keywords: by Lane Lambert

03 Jun 2002
Research & Ideas

How to Succeed With Your New Boss

things fast when you know that the business has serious structural problems. So it is wise to get bad news on the table early and to lower unrealistic expectations. Be careful to assess your new organization's capacity for change before... View Details

Keywords: by Michael Watkins

14 Aug 2006
HBS Case

On Managing with Bobby Knight and “Coach K”

a folding chair across the court to protest a referee's call. Mike Krzyzewski, also known as Coach K, leads the men's basketball program at Duke University. Instead of fear, Krzyzewski relies heavily on positive reinforcement, open and warm communication, and View Details

Keywords: by Sean Silverthorne; Sports

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

When your boss asks you to meet with clients for last-minute drinks, are you tempted to clear your calendar, even if it means missing your child’s piano recital? If so, you’re among the many professionals who tend to prioritize professional relationships over View Details

Keywords: by Rachel Kim Raczka

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

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