Filter Results:
(829)
Show Results For
- All HBS Web
(829)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (99)
Show Results For
- All HBS Web
(829)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (99)
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
personalized selling (cosmetics, for example), online shops have a hard time creating a satisfying experience. Hence stores have much to offer in these product categories. What strategies can retailers implement given the increasing lack... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
required course Leadership and Corporate Accountability includes personal development exercises. Students discuss examples from their own past when they failed to rise to a moral challenge, as well as examples when someone led them to be... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- Profile
Nathalie du Preez
what my key strengths were and what I enjoyed. I was afraid to take risks and explore opportunities outside of finance. HBS made me realize that I should pick a career that focuses on my personal strengths and that I shouldn't be afraid... View Details
Keywords: Consumer Products
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
than silver; silver is better than bronze, and not medaling usually puts you out of the endorsement money. The third element focuses on the personality of the athletes and the "story line" that they bring to the table. Joey... View Details
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 01 Dec 2003
- News
Marriage, Inc.
happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details
- 01 Jun 2004
- News
Luxe Redux
consumption being wrapped up in our personal lives and experiences with others,” observes Professor Koehn. “Great brands are all about psychology, not only mass advertising or a neat logo.” A Viking range,... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- Profile
Jeremy Andrus
now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
casually dressed person is a big shot and why do we do it? What's going on psychologically?" Bellezza says. Keinan and Bellezza, teaming with HBS Associate Professor Francesca Gino, conducted a series of studies to gauge how people react... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
Max (Francis) Factor, Jr.
Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio into a worldwide provider of name brand... View Details
Keywords: Personal Care & Home Products
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly... View Details