Publications
Publications
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- All HBS Web
(1,186)
- Faculty Publications (410)
- 2005
- Book
Renewing Unilever: Transformation and Tradition
By: Geoffrey Jones
This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
- June 2005
- Case
Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)
By: Michael Y. Yoshino and Yukihiko Endo
The company, once an outstanding Japan-based global leader in electronics and major appliances, suffered poor performance during the 1990s. Kunio Nakamura became CEO in 2001 and sought to transform the company in a fundamental way. Examines the company's history,... View Details
- May 2005
- Supplement
Otis Elevator: An Interview with Ari Bousbib (video)
By: F. Warren McFarlan and Brian DeLacey
CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details
- April 2005 (Revised June 2005)
- Compilation
Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
- April 2005 (Revised July 2009)
- Case
IBM's Decade of Transformation: Turnaround to Growth
By: Lynda M. Applegate, Robert D. Austin and Elizabeth Collins
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Gerstner's reign as CEO. A rewritten version of an earlier case. View Details
- February 2005 (Revised May 2005)
- Case
Nordstrom: The Turnaround
By: Rajiv Lal and Arar Han
After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details
- January 2005 (Revised November 2005)
- Case
Irene Charnley at Johnnic Group (A)
By: Linda A. Hill and Maria Farkas
When she becomes chairperson of a large telecommunications board, Irene Charnley must transform the mostly white-led company to be more representative of South Africa's demographics. A rewritten version of an earlier case. View Details
- January 2005 (Revised November 2005)
- Case
Irene Charnley at Johnnic Group (A) (Abridged)
By: Linda A. Hill and Maria Farkas
When she becomes chairperson of a large telecommunications board, Irene Charnley must transform the mostly white-led company to be more representative of South Africa's demographics. View Details
- October 2004 (Revised May 2006)
- Case
Transforming Singapore's Public Libraries (Abridged)
By: Lynda M. Applegate and Roger H. Hallowell
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details
- September 2004 (Revised June 2005)
- Case
Otis Elevator: Accelerating Business Transformation with IT
By: F. Warren McFarlan and Brian DeLacey
Focuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the... View Details
- August 2004
- Case
Microsoft.NET (Abridged)
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
- July 2004 (Revised May 2009)
- Case
Getting Participant-centered Learning to Work
By: Thomas R. Piper, James L. Heskett and Gustavo Herrero
The newly appointed dean of a South American business school is eager to transform the learning process from the traditional lecture method to one that actively engages students and contributes to the development of critical managerial skills, attitudes, and world... View Details
- March 2004 (Revised April 2004)
- Case
Transforming Mitsubishi Corporation, 2004
By: Michael Y. Yoshino and Haruki Umezawa
A leading Japanese general trading company with an extensive global presence is in the process of transformation. For some time, in response to the rapidly changing business environment, the company has made serious efforts to transform itself from an organization... View Details
- October 2003 (Revised January 2009)
- Case
Transforming Matsui Securities
By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa
Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details
- October 2003 (Revised April 2005)
- Case
Innovation Corrupted: The Rise and Fall of Enron
Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
- February 2003 (Revised March 2007)
- Case
Safe to Say at Prudential Financial
By: Amy C. Edmondson and Corey B. Hajim
The CEO initiated a cultural change process at Prudential Financial to support a major business reorientation. Prudential, historically a privately held ("mutual") insurance company, went public in 2001. The cultural change was intended to prepare the organization to... View Details
- February 2003 (Revised January 2004)
- Case
International Steel Group
By: Paul W. Marshall and Todd H Thedinga
Profiles veteran investor Wilbur L. Ross, Jr.'s plan to turn around the aging steel assets of LTV, formerly America's second largest integrated steel producer. Purchasing several key assets from LTV under Section 363 of the Bankruptcy Code, Ross is able to acquire the... View Details
- February 2003 (Revised March 2003)
- Case
Large Scale Change at The WSSC
By: Amy C. Edmondson and Corey B. Hajim
Describes the organizational transformation occurring at the Washington Suburban Sanitary Commission (WSSC), a public utility. Faced with the possibility of privatization after decades of providing service in the absence of competition or performance pressures, the... View Details
- February 2003 (Revised March 2003)
- Case
The Nature Conservancy
By: Allen S. Grossman and Jane Wei-Skillern
Almost immediately upon being appointed CEO of The Nature Conservancy (TNC), Steve McCormick undertakes a radical reorganization of this global institution. TNC is the largest and, by most measures, the most successful environment organization in the world, with... View Details