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All HBS Web
(1,905)
- Faculty Publications (364)
- January 1997
- Background Note
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.
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Keywords:
Customer Value and Value Chain;
Framework;
Performance Efficiency;
Sales;
Business Strategy;
Customer Satisfaction;
Profit;
Product Marketing;
Business or Company Management
Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
- 1995
- Working Paper
The Effect of Information Technology on Organizational Structure: A Critical Review
By: Hossam Galal and Richard L. Nolan
- July 1995 (Revised September 1995)
- Background Note
Technology for Teams
By: Lynda M. Applegate and Geoffrey Bock
The importance of groups in organizations has long been recognized but, until recently, groups were always "tacked onto" organizations that were designed around individuals. It was not just the logic of classical organizational theory that perpetuated this focus on the...
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Applegate, Lynda M., and Geoffrey Bock. "Technology for Teams." Harvard Business School Background Note 196-008, July 1995. (Revised September 1995.)
- March 1995 (Revised March 1995)
- Case
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
By: David J. Collis and Elizabeth Wynne Johnson
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures....
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Keywords:
Restructuring;
Change Management;
Transformation;
Investment Portfolio;
Multinational Firms and Management;
Organizational Culture;
Corporate Strategy
Collis, David J., and Elizabeth Wynne Johnson. "Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd." Harvard Business School Case 795-041, March 1995. (Revised March 1995.)
- 1999
- Chapter
Organizing for Worldwide Effectiveness: The Transnational Solution
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. "Organizing for Worldwide Effectiveness: The Transnational Solution." In Global Marketing Management. 4th ed. by J. A. Quelch and C. A. Bartlett. Reading, MA: Addison-Wesley Publishing Company, 1999.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1994
- Article
The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women
By: R. J. Ely
Ely, R. J. "The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women." Administrative Science Quarterly 39, no. 2 (June 1994): 203–238.
- 1994
- Book
Contrived Competition: Regulation and Deregulation in America
This book explains how four major firms--American Airlines, El Paso Natural Gas, AT&T, and Bank America--and their respective managements were challenged by the deregulation of markets starting in the late 1970s. The four stories illustrate the dynamic process of...
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Vietor, Richard H. K. Contrived Competition: Regulation and Deregulation in America. Cambridge, MA: Belknap Press of Harvard University Press, 1994.
- 1994
- Chapter
Competition Policy and Privatization: An Organizational Perspective
By: James Langenfeld and Dennis Yao
Competition (antitrust) policies in Central and Eastern Europe need to address both short-term problems associated with the transition to a market economy as well as the development of institutions suitable for a mature market economy. In this paper we employ an...
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Langenfeld, James, and Dennis Yao. "Competition Policy and Privatization: An Organizational Perspective." Chap. 10 in Government and Markets: Establishing a Democratic Order and a Market Economy In Former Socialist Countries. 32, by Hendrikus Blommestein and Bernard Steunenberg, 195–218. International Studies in Economics and Econometrics. Kluwer Academic Publishers, 1994.
- December 1992 (Revised September 1994)
- Background Note
Note on Organizational Effectiveness
By: Michael Beer
Discusses what is meant by organizational effectiveness. First, the concept of organizations as social systems is introduced. Second, a model of organization effectiveness is introduced and discussed.
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Beer, Michael. "Note on Organizational Effectiveness." Harvard Business School Background Note 493-044, December 1992. (Revised September 1994.)
- August 1992 (Revised September 2002)
- Case
Star Distributors, Inc. (A)
By: David A. Thomas
Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and...
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Keywords:
Conflict Management;
Performance Effectiveness;
Franchise Ownership;
Race;
Management Style;
Conflict and Resolution;
Business and Stakeholder Relations
Thomas, David A. "Star Distributors, Inc. (A)." Harvard Business School Case 493-015, August 1992. (Revised September 2002.)
- June 1992 (Revised June 1993)
- Case
Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals
Responding to the crisis in chemicals in the early 1980's, Allied Chemical (U.S.) and ICI (U.K.) appoint new chairmen to revitalize each company's strategy, culture, and organization. Hennessy, an outsider with a background in managing conglomerates, has strong ideas...
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Keywords:
Transition;
Leading Change;
Crisis Management;
Management Style;
Managerial Roles;
Organizational Culture;
Corporate Strategy
Bartlett, Christopher A. "Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals." Harvard Business School Case 392-157, June 1992. (Revised June 1993.)
- 1991
- Article
Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications
By: Leonard A. Schlesinger and Jeffrey Zornitsky
Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;...
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Schlesinger, Leonard A., and Jeffrey Zornitsky. "Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications." Human Resource Planning 14, no. 2 (1991): 141–149.
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
By: John P. Kotter
Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Leadership;
Behavior;
Governing Rules, Regulations, and Reforms;
Change Management;
Management;
Auto Industry;
Manufacturing Industry
Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the...
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Keywords:
Design;
Information Technology;
Information Infrastructure;
Competitive Strategy;
Time Management;
Organizational Structure;
Information Management;
Strategic Planning;
Performance Effectiveness;
Decision Choices and Conditions;
Food and Beverage Industry;
Manufacturing Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C)." Harvard Business School Case 190-071, December 1989. (Revised February 1993.)
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge...
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Keywords:
Marketing Strategy;
Organizational Structure;
Growth and Development;
Business Strategy;
Performance Effectiveness;
Fashion Industry;
Apparel and Accessories Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of...
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Keywords:
Restructuring;
Information Management;
Governance Controls;
Organizational Design;
Crisis Management;
Communication;
Management Teams;
Growth Management;
Mining Industry;
Energy Industry;
United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- February 1985 (Revised September 1988)
- Case
Caterpillar Tractor Co.
Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market...
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Keywords:
Business Growth and Maturation;
Business Strategy;
Manufacturing Industry;
Agriculture and Agribusiness Industry
Bartlett, Christopher A. "Caterpillar Tractor Co." Harvard Business School Case 385-276, February 1985. (Revised September 1988.)
- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)