Publications

January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States

November 2011 (Revised September 2012)
Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield

Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details

Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry

15 Apr 2019
News

Infographic: Can I Please Speak to an Actual Person?

27 Feb 2015
News

New Book by Harvard Professors Predicts Retail Revolution

March 2009 (Revised September 2013)
Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith

Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details

Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity

Find at Harvard

23 Jul 2020
Research & Ideas

How Countries Use Financial Policy to Fight COVID-19

The fiscal and monetary response to the coronavirus pandemic has been emergent, global, and deep. Some countries have more sophisticated fiscal and monetary tools—and the ability to use them swiftly—than others. The ability to compare policy actions fairly may be key... View Details

Keywords: by Rachel Layne

February 1987 (Revised March 2006)
Case

Arley Merchandise Corporation

By: William E. Fruhan Jr.

Involves the initial public offering of a firm's stock. The offering includes a money-back guarantee to investors from the issuing firm which comes in the form of a "put" option. Option valuation is thus an important issue in this case. View Details

Keywords: Initial Public Offering; Stocks; Cases; Valuation; Stock Options; Apparel and Accessories Industry; Service Industry

August 2006 (Revised November 2007)
Background Note

A Framework for Pursuing Diversity in the Workplace

By: Thomas J. DeLong and Michael Brookshire

Assesses the costs and benefits of pursuing diversity and pinpoints the primary barriers to creating diverse workplaces. It also proposes some options for advancing diversity in an organization. View Details

Keywords: Cost vs Benefits; Organizational Culture; Problems and Challenges; Diversity

September 2005 (Revised July 2008)
Case

Rancho Cucamonga

By: Arthur I Segel and David Robert Cotterman

Mikey Jones must decide what type of senior housing to develop, whether he should operate the facility himself, and what financing option he should pursue. View Details

Keywords: Financing and Loans; Investment; Housing; Real Estate Industry

09 Jan 2023
Blog Post

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

shared his experience at HBS and in the 2+2 program, and it was a perfect option for me. I wanted time to grow as a STEM leader and still have the opportunity to develop my business knowledge with this deferred enrollment program. How... View Details

19 Nov 2019
Cold Call Podcast

Lessons from IBM in Nazi Germany

Keywords: Re: Geoffrey G. Jones; Information Technology

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim, you have more than one... View Details

Keywords: by Michael Wheeler

School Specialty Inc. (HBS Case #214084)

(With Kristin Mugford) Set in 2013, School Specialty was a financially troubled supplier of educational products to primary and secondary schools in the United States. The company planned to file Chapter 11 in order to address its excessive debt load, but needed to... View Details

September 1993 (Revised January 1994)
Case

Habitat for Humanity International

Habitat for Humanity, a not-for-profit, volunteer-based home builder, is coping with years of rapid growth and success. They now face a series of options to continue their successful course and must make corresponding organizational adjustments. Teaching objectives... View Details

Keywords: Organizational Change and Adaptation; Nonprofit Organizations; Growth Management; Housing; Service Industry; United States

10 Jan 2023
Video

NextStopHBS - Housing @ HBS

February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

26 Feb 2019
Working Paper Summaries

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

Keywords: by Hong Luo and Julie Holland Mortimer

April 1996 (Revised December 2011)
Background Note

Responding to Market Failures

Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details

Keywords: Management; Corporate Social Responsibility and Impact