Publications

November 2019 (Revised January 2020)
Supplement

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

By: William C. Kirby, Billy Chan and Dawn H. Lau

After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details

Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China

September 2014 (Revised June 2016)
Case

edX: Strategies for Higher Education

By: David Collis, Matthew Shaffer and Ashley Hartman

In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details

Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry

07 Jul 2015
First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a three-year study of reverse View Details

Keywords: Sean Silverthorne

13 Dec 2011
First Look

First Look: Dec. 13

trusts. Read the paper: http://www.tandfonline.com/doi/abs/10.1080/03585522.2011.617574 Working PapersWhen to Sell Your Idea: Theory and Evidence from the Movie Industry Author:Hong Luo Abstract How completely should an innovator... View Details

Keywords: Sean Silverthorne

July 2019
Case

Autonomous Vehicles: Smooth or Bumpy Ride Ahead?

By: Elie Ofek and Akhil Waghmare

In early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars, which were nearing completion from an R&D and testing phase. Yet many questions remained open regarding exactly... View Details

Keywords: Transportation; Technological Innovation; Disruptive Innovation; Transformation; Technology Adoption; Business Model; Governing Rules, Regulations, and Reforms; Transportation Industry; Auto Industry

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

solo travelers or small groups. You step inside, press a button for your destination, the door closes, and off you go down a narrow track. Two minutes later—presto, the door opens again and you alight at your destination. You've arrived... View Details

Keywords: by Martha Lagace; Transportation

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

processes and talent systems. [div class=infogram-embed data-id=_/eUdkBzKkQThcMS1T8PRn][/div] Embracing experimentation and the inevitable missteps and failures inherent to the innovation process is frankly nerve-racking for leaders and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

October 2019 (Revised April 2020)
Case

Carme Ruscalleda: The Chef as an Artist

By: Boris Groysberg, Carin-Isabel Knoop and Annelena Lobb

In October 2018, Chef Carme Ruscalleda, the most-starred woman chef in the world at the time, closed the doors of her Restaurant Sant Pau (Sant Pau), as she had on almost every night for the past 30 years—this time for the last time. Ruscalleda had opened the... View Details

Keywords: Restaurants; Sant Pau; Personal Development and Career; Family Business; Leadership Style; Innovation and Invention; Food; Success; Food and Beverage Industry

12 Apr 2016
First Look

April 12, 2016

competitive imitation. Make it tough for rivals to copy your product-to-platform strategy: consider creating proprietary standards, using exclusivity contracts and erecting other barriers to competition. Publisher's link:... View Details

Keywords: Sean Silverthorne

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

billion in 2021, according to the case. At the time of the case study in December 2023, TikTok commanded $2.6 million for an ad to run for one day at the top of its TopView feature, which displays when people open the app. To compare, a... View Details

Keywords: by Rachel Layne; Technology

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

But it must first overcome key technological and developmental challenges. One of the most critical questions yet to be answered: Will it be an open and interoperable virtual world, similar to today’s internet, or will it be a closed 3D... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry