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    • Research  (446)
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Show Results For

  • All HBS Web  (656)
    • News  (120)
    • Research  (446)
    • Events  (6)
    • Multimedia  (4)
  • Faculty Publications  (139)
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  • 13 Jan 2015
  • First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2022
  • Research & Ideas

When Will the Hot Housing Market Finally Start to Cool?

only 910,000 homes on the market remained unsold nationwide, an all-time low. And Zillow, the online real estate sales platform, recently revised its 2022 forecast upward, predicting home prices will surge... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

middle class, and the fact that India's film industry sold 3.2 billion tickets in 2009. “Movie piracy in India is rampant—you can get one online the day after a release” Harvard Business School Associate Professor Lakshmi Iyer, a native... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online View Details
Keywords: Sean Silverthorne
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

more than 25 times the amount spent on "hot" topics like online this or that. Yet, while there are now many books and ideas about strategy formulation, there is very little research about how to link strategy with the... View Details
Keywords: by Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

September–October 2016 European Business Review What Senior Executives Should Know About Sales By: Cespedes, Frank V. Abstract—Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

television. In a recent working paper, How TV Ads Trigger Online Shopping, Teixeira explores this concept, analyzing how advertisers can turn this trend to their advantage. Along with fellow researchers Jura Liaukonyte of Cornell... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their View Details
Keywords: Carmen Nobel
  • 04 Feb 2021
  • Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

CEO reported that friends had come down with it. One CEO and father of three reported “[getting] lost in looking after the kids” as his wife “is a frontline worker and was at the hospital every day.” “Kids switching to online school” was... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 08 Jul 2014
  • First Look

First Look: July 8

across their organizations. Publisher's link: http://hbr.org/2014/07/becoming-a-first-class-noticer/ar/1 July-August 2014 Harvard Business Review How 'Brand Tourists' Can Grow Sales By: Bellezza, Silvia, and Anat Keinan Abstract—The... View Details
Keywords: Carmen Nobel
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

Evaluation success will come in doing deals, emulating winners, and not making the same mistakes more than two, three, or four times. Case Study AOL: The One That Got Away Frans Kok shares with us the story about his decision not to invest in America View Details
Keywords: by David Amis & Howard Stevenson
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help with installation. They do not... View Details
Keywords: by Sean Silverthorne; Retail
  • 27 May 2014
  • First Look

First Look: May 27

The article concludes by suggesting that the stratdegies of business enterprises need to be more fully integrated into wider narratives of the history of globalization. August 2013 JMR, Journal of Marketing Research Positioning Brands Versus Large Competitors to... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111026-PDF-ENG Cork'd: Building a Social Network for Wine Lovers Peter A. ColesHarvard Business School Case 911-026 Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

(on Technology & Innovation and Management Research Methodology), the 14-volume encyclopedia now offers users a fully searchable online resource linked to the wider literature and to an associated database of handbooks and journals in... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet paper. However, she said the... View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

from above. As transistor radios evolved into the Walkman, parents bought them, too. Some other examples of crummy products finding a market with non-consumers: The first digital cameras were expensive and competed against existing high-quality cameras. View Details
Keywords: by Sean Silverthorne
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for... View Details
Keywords: by Staff; Web Services; Technology
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