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  • 03 Aug 2010
  • First Look

First Look: August 3

historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential dimensions of an underdog biography: external disadvantage, and passion and determination. We demonstrate that a UBB can increase View Details
Keywords: Martha Lagace
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

customers, and (4) becoming a supplier to a multisided platform. These ideas can be used by physical as well as online businesses. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52837 forthcoming The Laryngoscope... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

establish the institute. His first approach did not work; what should he do now? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/306072-PDF-ENG Communispace Anat KeinanHarvard Business School Case 510-018 Communispace is the... View Details
Keywords: Martha Lagace
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

casual clothes said a shopper was more likely to make a purchase and to be a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile, pedestrians from the train station who... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 08 Apr 2014
  • First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to market downturns are less... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

interactive online demonstration enables first-hand exploration of the parameter space (www.mpmlab.org/groups), and available source code (supplementary materials) provides a guide to implementing psychological agent-based models.... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2015
  • First Look

September 8, 2015

payment, and online to offline features expanded its reach, but the core question was whether the company could break out from its home market and offer the rest of the world something that its competitors could not. View Details
Keywords: Carmen Nobel
  • 05 Jul 2006
  • Research & Ideas

Reinventing the Dowdy Savings Bond

months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

major product came under regulatory scrutiny. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409037 LinkedIn Corp., 2008 Harvard Business School Case 709-426 In June 2008, the View Details
Keywords: Martha Lagace
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

  Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on... View Details
Keywords: Martha Lagace
  • 19 Mar 2013
  • First Look

First Look: March 19

case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation. View Details
Keywords: Sean Silverthorne
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

difficult to glean from the available data. Our estimates can inform ongoing policy discussions on both sides of the Atlantic about the economic implications of biosimilar policies. Harvard Business School Case 817-100 Deutsche Bank: Pursuing Blockchain Opportunities... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details
Keywords: by Jen McFarland Flint; Retail
  • 22 Nov 2016
  • First Look

November 22, 2016

popularity of carryout orders, which poses a threat to the service experiences of customers and the sustainability of the operation. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/617011-PDF-ENG Harvard Business School Case... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

http://www.hbs.edu/research/pdf/09-027.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY IMPORTANT FOR AMAZON, AND IT GIVES... View Details
Keywords: Re: Sunil Gupta; Retail
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/717038-PDF-ENG Harvard Business School Case 618-024 Driving Towards a Disruption? (B) This (B) case is an update to HBS No. 612-101, “Driving Towards a Disruption?” It looks at recent changes made at HBS to support View Details
Keywords: Carmen Nobel
  • 22 Mar 2016
  • First Look

March 22, 2016

counter this ambiguity, this paper proposes that the strength of the greedy signal relates to an individual's volunteer reputation. Results from an online experiment support this possibility: the crowd out in response to public incentives... View Details
Keywords: Sean Silverthorne

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