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  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

amenities, like a kitchen. And if you still prefer a hotel room, competition from Airbnb means you'll pay a lower price for it." Airbnb's rapid growth Airbnb, an online community marketplace where... View Details
Keywords: by Dina Gerdeman; Travel
  • 27 Jul 2023
  • Blog Post

Buy Big, Sell Small

bus to restock. Their orders are relatively small, so they can’t negotiate on prices or credit terms,” adds Shruti, who watched her uncle’s kirana go out of business years ago due to issues with pricing and... View Details
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

that it will require Government subsidy while providing price leadership under a nonprofit cover, will over time drive most if not all health care to the public option (as happened with home mortgage giants Fannie Mae and Freddie Mac),... View Details
Keywords: by Jim Heskett; Health
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Teixeira Abstract—Online retail accounts for a rapidly growing proportion of revenues in many industries. While selling online broadens firms’ access to consumers, operating margins are often lower in online... View Details
Keywords: Dina Gerdeman

    Luis M. Viceira

    Luis M. Viceira is the George E. Bates Professor in the Finance Unit  and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details

    Keywords: banking; education industry; financial services; nonprofit industry; retail financial services
    • October 2007
    • Article

    The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

    By: Anita Elberse and Bharat N. Anand
    One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
    Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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    • 01 Feb 2008
    • What Do You Think?

    How Sustainable Is Sustainability in a For-Profit Organization?

    history of these entities.... When it is monetized" (whether by competition or government) "the for-profit enterprise will select the lowest price alternative." But Allen Howlett expressed reservations about this approach,... View Details
    Keywords: by Jim Heskett
    • 10 Sep 2014
    • HBS Seminar

    Ben Edelman, Harvard Business School

    • 30 Jan 2018
    • First Look

    January 30, 2018

    Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also... View Details
    Keywords: Sean Silverthorne
    • 09 Mar 2016
    • HBS Seminar

    Katja Seim of The Wharton School, University of Pennsylvania

    • 10 Nov 2015
    • First Look

    November 10, 2015

    were realized. What we label the CEO-specific Q and past return explains equity issuance, but it does not explain debt issuance, investment, or profitability. Two discontinuity analyses show that the specific share price that the current... View Details
    Keywords: Sean Silverthorne
    • 12 Apr 2016
    • First Look

    April 12, 2016

    link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse,... View Details
    Keywords: Sean Silverthorne
    • 14 Oct 2009
    • First Look

    First Look: October 14

    capita. Our instrumental variable estimates confirm our results that states with commodities that had higher price increases had lower risk premia. Download the paper: http://www.hbs.edu/research/pdf/10-027.pdf   PublicationsWho Owns... View Details
    Keywords: Martha Lagace
    • January 2025 (Revised April 2025)
    • Case

    Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

    By: David Collis and Haisley Wert
    In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
    Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States
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    • October 2014
    • Case

    Progressive, 2007-2013

    By: John R. Wells and Galen Danskin
    In 2013, Progressive was the fourth largest player in the auto insurance market, having lost the third position to GEICO in 2008. As the industry shifted from agency to online sales, GEICO's direct selling model positioned it strongly for growth. Progressive's direct... View Details
    Keywords: Strategic Change; Insurance Companies; Insurance; Strategy; Insurance Industry; North America
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    • Winter 2013
    • Article

    The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators

    By: Andrei Hagiu and David B. Yoffie
    The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York Stock Exchange, or Kelley's Blue Book equivalent for patents, and when buyers and sellers do... View Details
    Keywords: Intellectual Property; Platforms; Intermediaries; Aggregator; Patents; Digital Platforms; Marketplace Matching; Distribution Channels
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    • October 2000 (Revised April 2001)
    • Case

    Cost of Capital at Ameritrade

    By: Mark L. Mitchell and Erik Stafford
    Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
    Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
    Related
    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details
    Keywords: Dina Gerdeman
    • 02 Oct 2018
    • First Look

    New Research and Ideas, October 2, 2018

    Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian View Details
    Keywords: Dina Gerdeman