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Show Results For
- All HBS Web
(1,382)
- People (2)
- News (422)
- Research (537)
- Events (11)
- Multimedia (13)
- Faculty Publications (183)
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
embarrassing—it can hurt your career. Racism and Digital Design: How Online Platforms Can Thwart DiscriminationPoor design decisions contribute to racial discrimination on many online platforms. Working for... View Details
Keywords: by Sean Silverthorne
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
online than with the community outside their door. Companies often limit their community engagement to contributions to nonprofits or organizing volunteer opportunities.... View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
for blocking hackers and preventing online invasion. There is a trend to invest in application and infrastructure hardware, said John G. Simon, a partner at General Catalyst. An opportunity exists, he said, for add-ons and plug-ins that... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big... View Details
Keywords: by Frank V. Cespedes
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
commerce, and civic organizations, reinforcing the social fabric and engendering a strong sense of customer and community loyalty. Curation: Despite the increasing sophistication of online algorithms, View Details
- 21 Aug 2007
- First Look
First Look: August 21, 2007
decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish to invest in such loans.... View Details
Keywords: Martha Lagace
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
at Genoa involves communicating with state agencies about remaining regulatory obstacles to telehealth care. He also is a national advocate through Mental Health America, which is using its free online... View Details
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
great customer service is no longer the responsibility of just one department. Creating the customer-centric organization. (12,182 visits) What Machine Learning Teaches Us about CEO Leadership Style Researchers use machine-learning to look for links between a CEO's... View Details
Keywords: by Sean Silverthorne
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's largest View Details
- 20 Apr 2010
- First Look
First Look: April 20
automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars" from the winning designs. The case focuses on two key issues: Can Local Motors build a... View Details
Keywords: Martha Lagace
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of citizens, receive input from... View Details
Keywords: by Sean Silverthorne
- 18 Feb 2014
- First Look
First Look: February 18
processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details
Keywords: Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace that last summer it bought the... View Details
Keywords: by Jim Aisner