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Show Results For
- All HBS Web
(486)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (141)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
Reunion kids in class: with comments ranging from random to brilliant, analyzing an online company. Eisenmann: adventures in Neopia. Growth is something that children experience every day. And they certainly know a lot about the Internet.... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is... View Details
Keywords: Martha Lagace
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by View Details
Keywords: Martha Lagace
- 01 Dec 2022
- News
Research Brief: Pocket Change
are big differences,” says Pons, who mined what is believed to be one of the most comprehensive data sets of political contributions made through online fundraising platforms such as ActBlue (Democrat) and WinRed (Republican) and reported... View Details
Keywords: Jill Radsken
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
name, and cast your vote to the right to predict the winner. asia-pacific HBS Club of Shanghai Sophia Shing, MBA 1997 Founder Little Teacher mobile language learning canada HBS Club of Toronto Jennifer Lee Koss, MBA 2008 Co-founder and CEO PIXIE curated View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
host of Web-based social enterprises (WEBSEs): nonprofit information hubs, online giving directories, click-to-donate sites, workplace-giving centers, charity shopping malls and auctions, and volunteer clearinghouses. These start-ups are... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about View Details
Keywords: Martha Lagace
- 01 Jun 2015
- News
Screen Grab
(Tambor) coming out to his family as transgender, was only available via streaming to members of Amazon Prime’s Instant Video service. The show also took home the award for Best TV Series, Musical or Comedy, marking the first time an View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY IMPORTANT FOR AMAZON, AND IT GIVES... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus by sponsoring events and View Details
Keywords: All Industries
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details