Publications
Publications
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- All HBS Web
(2,639)
- Faculty Publications (449)
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
- October 2008 (Revised June 2010)
- Case
State of Emergency at Mercy Hospital
By: Thomas J. DeLong and Chirag D Shah
Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an... View Details
- 2008
- Working Paper
The Sciences of Design: Observations on an Emerging Field
By: Sandeep Purao, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith and Ying Zhu
The boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
- September 2008 (Revised October 2008)
- Case
Shareholder Activists at Friendly Ice Cream (A1)
By: Fabrizio Ferri, V.G. Narayanan and James Weber
Two activist investors, one a founder and one a hedge fund manager, seek to improve board oversight at a chain restaurant company. Prestley Blake founded Friendly Ice Cream in 1935 with his brother, and the two created a chain of full-service restaurants. In 1979, they... View Details
- September 2008 (Revised October 2008)
- Supplement
Shareholder Activists at Friendly Ice Cream (A2)
By: V.G. Narayanan, Fabrizio Ferri and James Weber
The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details
- May 2008 (Revised March 2010)
- Case
Palm (A): The Debate on Licensing Palm's OS (1997)
By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
- May 2008 (Revised July 2009)
- Case
Sovereign Wealth Funds: For Profits or Politics?
By: Laura Alfaro and Renee Kim
On March 21, 2008, the U.S. government secured an agreement from two leading sovereign wealth funds (SWFs) to adopt a new set of investment principles to govern the Funds' activities. SWFs, broadly defined as an investment fund owned by a national or a government, were... View Details
- May 2008
- Case
Thomas Green: Power, Office Politics and a Career in Crisis
By: W. Earl Sasser Jr. and Heather Beckham
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
- 2008
- Case
Thomas Green:Power, Office Politics and a Career in Crisis
By: W. Earl Sasser
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
- April 2008 (Revised October 2008)
- Case
TD Canada Trust (A): The Green and the Red
By: Dennis Campbell and Brent Kazan
The case series illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers... View Details
- April 2008 (Revised September 2008)
- Case
Shareholder Activists at Friendly Ice Cream (A)
By: Fabrizio Ferri, V.G. Narayanan and James Weber
Two activist investors, one a founder and one a hedge-fund manager, seek to improve board oversight at a chain restaurant company. Prestley Blake founded Friendly Ice Cream in 1935 with his brother, and the two created a chain of full-service restaurants. In 1979 they... View Details
- March 2008 (Revised August 2017)
- Exercise
The Book Deal: Confidential Instructions for the AGENT
By: Deepak Malhotra and Max H. Bazerman
A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details
- March 2008 (Revised August 2017)
- Exercise
The Book Deal: Confidential Instructions for the PUBLISHER
By: Deepak Malhotra and Max H. Bazerman
A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details
- Article
The Sciences of Design: Observations on an Emerging Field
By: S. Purao, C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje and B. Smith
he boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
- November 2007 (Revised March 2011)
- Case
Mubadala: Forging Development in Abu Dhabi
By: Rawi E. Abdelal and Irina Tarsis
In 2007, Khaldoon Khalifa Al Mubarak, the CEO of Mubadala Development Company (Mubadala), had every reason to be optimistic about the future of his home, Abu Dhabi, one of the emirates comprising the United Arab Emirates (UAE). The tiny, sandy, and dry emirate with a... View Details
- 2007
- Working Paper
A Resource Belief-Curse: Oil and Individualism
By: Rafael Di Tella, Juan Dubra and Robert MacCulloch
We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The measure of beliefs is the answer to a question related to whether the poor should be helped by the government or if they should help... View Details
Keywords: Energy; Price; Policy; Government and Politics; Poverty; Welfare; Energy Industry; United States
- October 2007 (Revised February 2008)
- Background Note
Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share
When discussing the pros and cons of an acquisition, practitioners often talk about the impact of the deal on the buyer's earnings-per-share (eps). An acquisition is said to be "accretive" if the buyer's eps goes up post-deal; it is "dilutive" if the buyer's eps goes... View Details
- October 2007
- Case
The AtekPC Project Management Office
By: F. Warren McFarlan, Mark Keil and John Hupp
Presents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to... View Details
- September 2007
- Article
Relevance and Rigor: Executive Education as a Lever in Shaping Practice and Research
By: Michael L. Tushman, Amy Fenollosa, Dan McGrath, Charles A. O'Reilly and Adam Michael Kleinbaum
As professional schools, business schools aspire to couple research rigor with managerial relevance. There has been, however, a concern that business schools are increasingly uncoupled from practice and that business school research lacks real world relevance. This... View Details
Keywords: Business Education; Executive Education; Learning; Teaching; Management; Practice; Research
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details