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- All HBS Web
(6,069)
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- News (1,745)
- Research (3,143)
- Events (23)
- Multimedia (41)
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- February 2020
- Case
Intellectual Ventures Update 2020
By: David B. Yoffie and Daniel Fisher
After raising $6 billion and buying 60,000 patents, Intellectual Venture (IV) was confronted with a changing legal environment. After a number of important legal decisions, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off... View Details
Keywords: Intellectual Property; Strategy; Innovation and Invention; Information Technology; Business Model; United States
Yoffie, David B., and Daniel Fisher. "Intellectual Ventures Update 2020." Harvard Business School Case 720-438, February 2020.
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- January 2000 (Revised November 2000)
- Exercise
WineMaster.com (A-2): Confidential Instructions for HomeBase
A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the... View Details
Subramanian, Guhan. "WineMaster.com (A-2): Confidential Instructions for HomeBase." Harvard Business School Exercise 800-250, January 2000. (Revised November 2000.)
- Article
Red Light States: Who Buys Online Adult Entertainment?
By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- January 2023
- Article
The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance
By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
Calic, Goran, Rene Arseneault, and Maryam Ghasemaghaei. "The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance." Journal of Business Ethics 182, no. 3 (January 2023): 875–896.
- January 2017 (Revised February 2018)
- Case
Godiva Japan: Think Local, Scale Global
By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details
Keywords: Branding; Internationalization; Innovation; Positioning; Customer Segmentation; Occasion-based Segmentation; Execution; Talent; Customer-focused Strategies; Product Positioning; Globalized Firms and Management; Change Management; Talent and Talent Management; Customer Focus and Relationships; Product; Segmentation; Innovation and Invention; Brands and Branding; Retail Industry; Food and Beverage Industry; Japan
Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
- January 2013 (Revised March 2013)
- Case
Creating a Luxury Experience at Value Retail
By: Jose B. Alvarez and Matthew Preble
Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international... View Details
Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China
Alvarez, Jose B., and Matthew Preble. "Creating a Luxury Experience at Value Retail." Harvard Business School Case 513-009, January 2013. (Revised March 2013.)
- 2008
- Working Paper
Using Financial Innovation to Support Savers: From Coercion to Excitement
By: Peter Tufano
We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These programs range from ones that literally compel families to save, to those that make it hard not to save, make it easier to save, provide... View Details
Keywords: Saving; Motivation and Incentives; Programs; Income; Personal Finance; Family and Family Relationships; Performance Effectiveness
Tufano, Peter, and Daniel Schneider. "Using Financial Innovation to Support Savers: From Coercion to Excitement." Harvard Business School Working Paper, No. 08-075, April 2008.
- March 2022 (Revised February 2023)
- Case
Pakistan Rising: Bazaar's Growth Story (A)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to... View Details
Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan
Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (A)." Harvard Business School Case 822-098, March 2022. (Revised February 2023.)
- 2022
- Article
Is Maximising Creativity Good? The Importance of Elaboration and Internal Confidence in Producing Creative Ideas
By: Goran Calic, Elaine Mosakowski, Nick Bontis and Sébastien Hélie
While knowledge management researchers acknowledge that individuals transition from generation to implementation of ideas, these transitions are not fully understood. The current article focuses on idea elaboration – defined as the transition of an idea from an... View Details
Keywords: Knowledge Management; Organizational Culture; Creativity; Cognition and Thinking; Innovation and Invention; Learning
Calic, Goran, Elaine Mosakowski, Nick Bontis, and Sébastien Hélie. "Is Maximising Creativity Good? The Importance of Elaboration and Internal Confidence in Producing Creative Ideas." Knowledge Management Research and Practice 20, no. 5 (2022): 776–791.
- 2015
- Report
The Global STEM Paradox
By: Mark R. Kramer, Kate Tallant, Amanda Oudin Goldberger and Flynn Lebus
Despite increasing numbers of science, technology, engineering, and math (STEM) graduates worldwide, STEM jobs remain unfilled in developed and developing countries. Through an exploration of the root causes of this global STEM paradox, FSG offers an answer to this... View Details
Keywords: STEM Labor; Science; Information Technology; Engineering; Jobs and Positions; Global Range
Kramer, Mark R., Kate Tallant, Amanda Oudin Goldberger, and Flynn Lebus. "The Global STEM Paradox." Report, FSG, 2015.
- August 2014 (Revised August 2015)
- Technical Note
Overview of Senior Housing in the United States
By: Charles F. Wu and Joseph Beyer
This technical note provides an overview of the senior housing industry in the United States. There were 40 million seniors in America in 2010, and that number was expected to double by 2050. Seniors would make up 1 in every five Americans. This note explores the... View Details
Keywords: Real Estate; Senior Living; Retirement Homes; Development; Property; Finance; Entrepreneurship; Real Estate Industry; Massachusetts; United States
Wu, Charles F., and Joseph Beyer. "Overview of Senior Housing in the United States." Harvard Business School Technical Note 215-005, August 2014. (Revised August 2015.)
- November 2008 (Revised December 2008)
- Case
Differences at Work: Sameer (A)
By: Sandra J. Sucher and Rachel Gordon
Sameer, an Indian Muslim, is a summer intern in a small firm. Prompted by a conflict in the Middle East, members of the organization make a number of anti-Muslim jokes. Sameer wonders whether he should surface discomfort; he otherwise enjoys the firm, and is hoping to... View Details
Keywords: Prejudice and Bias; Ethnicity; Behavior; Religion; Organizational Culture; Middle East; India
Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Sameer (A)." Harvard Business School Case 609-053, November 2008. (Revised December 2008.)
- December 1998 (Revised January 1999)
- Compilation
Explaining the Great Depression
By: David A. Moss and Joseph P Gownder
Although the Great Depression stands as the most punishing economic event of the 20th century, there is still remarkably little consensus about its causes. This case presents a number of prominent explanations including those of Franklin D. Roosevelt, John Maynard... View Details
Moss, David A., and Joseph P Gownder. "Explaining the Great Depression." Harvard Business School Compilation 799-067, December 1998. (Revised January 1999.)
- May 2013
- Case
Altius Golf and the Fighter Brand
By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
- December 2021
- Case
Pairwise
By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details
Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry
Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- 2021
- Book
The Emergence of Charismatic Business Leadership
In The Emergence of Charismatic Business Leadership is an examination of how the role of the business leader in the U.S. has changed from World War II to the present. A small number of high-profile individuals have transformed the face of modern-day leadership,... View Details
Keywords: Charisma; Leadership; Management Skills; Leadership Style; Personal Characteristics; Success
Tedlow, Richard S. The Emergence of Charismatic Business Leadership. New York: RosettaBooks, 2021.
- January 2010 (Revised December 2012)
- Case
Knight the King: The Founding of Nike
By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)