Networked Brand - Publications - Faculty & Research

Fast Answer

Business of Sports

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27 Aug 2019
News

Sweating It Out in Philly; Whiskey Flights in Portland

part of the club’s June networking event, which included a fireside chat with Freeman, founder and CEO of boutique fitness studio SLT (Strengthen, Lengthen & Tone). SLT combines cardio, Pilates, and strength training on individual... View Details

Keywords: Margie Kelley

Profile

Leo Markel

Business School provided guidance at every turn. From career coaches to peers and alumni living the careers about which I dream, I've been fortunate to benefit from the wisdom of the HBS village. Third, the HBS brand has opened many... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Other Financial Services; Nonprofit / Government

Profile

Kine Seck Mercier

about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known worldwide: “It gives you... View Details

Career Coach

Laurie Matthews

Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life choices. It’s all about finding... View Details

Keywords: Consumer Products; Entrepreneurship; Hospitality; Retail

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market... View Details

Keywords: Nonprofit / Government

Web

Social Media Guidelines for Faculty and Staff | About

modify or delete it. Audience : Be careful what you share online. Many social networking websites are not secure, and information is available to anyone with access to a computer and the internet. Association : Keep in mind that on many... View Details

01 Sep 2015
News

The Business of Love

inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details

Keywords: April White

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web

Citation

Educators

Purchase

01 Apr 1999
News

Short Takes

Management from 1960 to 2000," Nolan highlights the critical shifts in the four eras in the evolution of IT. The Industrial Era, he writes, created an automation mindset, while the Data Processing Era led to organizational transformations. He analyzes the dawning of... View Details

Keywords: Eileen K. McCluskey

Fast Answer

Sustainability in CPG and Retail

href="https://consumerbrandsassociation.org/sustainability/" style="background-color: rgb(255, 255, 255);">Consumer Brands Association (CBA) - Sustainability Learn about CBA efforts to drive policy reform and unite stakeholder efforts to... View Details

Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive management across... View Details

Keywords: Carmen Nobel

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details

10 Jul 2024
News

Next Level

Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details

Keywords: Catherine O’Neill Grace

24 Jan 2012
First Look

First Look: Jan. 24

PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details

Keywords: Sean Silverthorne

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

Ed Tian: Boardroom Revolutionary

At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details

Keywords: Alejandro Reyes; Telecommunications; Information

Profile

Anddria Clack

nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even know existed. In participating... View Details

Keywords: Technology; Investment Management / Hedge Fund; Other Financial Services

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details

Keywords: Re: Multiple Faculty; Telecommunications

Publications