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  • All HBS Web  (575)
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Show Results For

  • All HBS Web  (575)
    • People  (6)
    • News  (121)
    • Research  (268)
    • Multimedia  (1)
  • Faculty Publications  (91)
← Page 17 of 575 Results →
  • Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • Profile

Anddria Clack

nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even know existed. In participating... View Details
Keywords: Technology; Investment Management / Hedge Fund; Other Financial Services
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 01 Apr 2000
  • News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
  • 01 Mar 2014
  • News

Case Study: Gazelle's New Predators

itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

http://www.hbs.edu/research/pdf/10-114.pdf Platforms and Limits to Network Effects (revised) Authors:Hanna Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally... View Details
Keywords: Martha Lagace
  • 21 Aug 2017
  • Blog Post

From Germany to HBS

the value of an HBS MBA is undoubtedly defined by the alumni network and the brand recognition.  2) Find a support network The lack of a support View Details
  • 05 May 2011
  • News

Blazing a Trail for Glenn Beck

August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and small venture funded technology... View Details
Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology
  • 21 May 2018
  • News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
  • Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology
  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2022
  • News

Vision: To Go-Go

conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

party, regardless of whether they are true—or even especially because they are untrue. “The theory is that the best way to signal your loyalty to your political party is to show that you’re willing to take outlandish stances that will View Details
Keywords: by Avery Forman
  • 01 Dec 2013
  • News

Plugged In

aesthetics." 2. TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the power of social influence... View Details
Keywords: Transportation Equipment Manufacturing; Manufacturing
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2019
  • News

In My Humble Opinion: Easy Rider

native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing
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