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  • 01 Mar 2014
  • News

The Solution to the Global Food Crisis Just Might Come from Nigeria

system of multinational megafarms won't be enough—the hope for the future lies not in mass production, but in production by the masses. And that's where Nigeria comes in. With only 40 percent of its arable... View Details
Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production
  • 2010
  • Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

into a major multinational marketing services organization. The firm Sorrell bought a stake in was Wire and Plastics Products plc (soon to be renamed WPP Group), a maker of wire shopping baskets. In 1986 he... View Details
  • 21 Apr 2015
  • First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en   Working Papers Selection and Market Reallocation: Productivity Gains from Multinational View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 01 Apr 1999
  • News

Short Takes

tolerate human rights abuses, Spar advocates that multinationals and human rights are not such strange bedfellows as once thought. Reebok, for instance, created a new production facility in Pakistan and... View Details
Keywords: Eileen K. McCluskey
  • 02 Aug 2011
  • First Look

First Look: August 2

Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

managers are able to e-mail a digital picture of any questionable item to Hong Kong for an instant assessment. But it is Li & Fung’s StudioDirect service that has investors buzzing. For a long time, the company has built a solid reputation among big View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade
  • Profile

Ann Chao

Accepted into HBS’ 2+2 program, Ann completed her college education then worked as a consultant for a German firm in Beijing. “Nuclear power, automotive, steel distribution, financial services – I got a good view of many different kinds of Chinese and View Details
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

multinationals toward organization-wide rationalization. Efficiencies and commonalities have emerged, particularly with certain production processes but also in backroom functions such as quality assurance... View Details
Keywords: by Garry Emmons
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. View Details
Keywords: Sean Silverthorne
  • 14 Oct 2014
  • First Look

First Look: October 14

are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of multinational firms in comparison to the... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2009
  • First Look

First Look: October 14

variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact that states cannot produce any commodity they want) and a commodity boom that had asymmetric effects among states. These two... View Details
Keywords: Martha Lagace
  • 01 Jun 2010
  • News

$how Me the Money

someone’s offshore account. Even bigger sums are involved in abusive transfer pricing, the otherwise legal practice — common among multinationals — of trading within an organization. As much as 60 percent of global trade’s annual $35... View Details
Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • April 1993 (Revised June 1993)
  • Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
  • December 2001 (Revised January 2002)
  • Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan
Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details
Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland
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  • 17 Jul 2012
  • First Look

First Look: July 17

conquering Paris or New York. Read the article: http://hbr.org/2012/07/the-growth-opportunity-that-lies-next-door/ar/   Working PapersSelection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We... View Details
Keywords: Martha Lagace
  • October 2013
  • Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Related
  • 01 Sep 2003
  • News

Globalization Revisited

preferences for such programming over alien, standardized content often manifest themselves. “There are many other dynamics that can also undercut the viability of globally standardized products over time,” Ghemawat said. He added that... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services