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Publications

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  • All HBS Web  (497)
    • News  (58)
    • Research  (398)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (134)

Show Results For

  • All HBS Web  (497)
    • News  (58)
    • Research  (398)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (134)
← Page 17 of 497 Results →
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. View Details
Keywords: by Michael Blanding; Food & Beverage
  • 01 Dec 2018
  • News

Ask the Expert: Gimme Shelter

crafting innovative ways to make that happen in the Bay Area, where median home prices sail north of $1 million. In Oakland, for example, the nonprofit used a little-known tool called the Chapter 8 Tax Sale to acquire 24 blighted,... View Details
Keywords: Jen McFarland Flint
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2010
  • News

Slum for Sale

Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government’s minimum bid for one of five development... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 01 Sep 2018
  • News

The True Value of a Tweet

challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame... View Details
Keywords: Jen McFarland Flint
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Zillow created a new feature—immediately copied by competitors—involving selling advertising to agents. It created many more customer contacts than before, and allowed the consumer to contact the agent directly. Zillow also introduced a... View Details
  • 10 Nov 2015
  • First Look

November 10, 2015

were realized. What we label the CEO-specific Q and past return explains equity issuance, but it does not explain debt issuance, investment, or profitability. Two discontinuity analyses show that the specific share price that the current... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

the incentives of brokers, and brokers price discriminate based on a consumer's level of sophistication. The model estimates indicate that costly search is a key friction in retail financial markets, but the effects of search costs are... View Details
Keywords: Dina Gerdeman
  • Web

Digital Exhibits | Baker Library

by the top artistic and commercial photographers of the day, with a focus on advertising and industrial images. Bubbles, Panics & Crashes: A Century of Financial Crises, 1830s-1930s In 1837, 1873, 1907, and 1929, asset View Details
  • 26 Mar 2025
  • Blog Post

How to Approach Your Equity Compensation

common shares. But it’s also a critical metric in determining your equity grant price and future tax implications if and when you decide to sell your shares. 2. Plan for Pivotal Job Transitions One of the most hand-wringing financial... View Details
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

find that in the most recent period buyers have a value of about $550 and the sellers have a value of around $500. We also find that our approach leads to estimates of firm value that are more accurate than models that fail to consider network effects. Finally, View Details
Keywords: Sean Silverthorne
  • 04 Sep 2019
  • News

Case Study: Up in the Air

getting these organizations to pay for the service at full price or a discount and then provide it to the winning startups as an in-kind prize or investment? Assuming this activity will generate a significant amount of publicity, and as... View Details
Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services
  • 27 Feb 2006
  • Research & Ideas

Corporate Values and Employee Cynicism

Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them, and their findings were published... View Details
Keywords: by Martha Lagace
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 15 May 2007
  • First Look

First Look: May 15, 2007

of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is clearly being hurt, as demonstrated by excessive View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 15 Mar 2010
  • HBS Case

Developing Asia’s Largest Slum

When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government's View Details
Keywords: by Julia Hanna; Construction; Real Estate
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

hypothetical fires. A garment factory in a Third World country with minimal governmental regulatory oversight burns down, killing half of the three hundred women and children employed there; it subsequently becomes clear that the factory's owner failed repeatedly to... View Details
Keywords: by Max H. Bazerman; Retail
  • Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

 

From Denial: Why Business... View Details

  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details
Keywords: Martha Lagace
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