Publications

1996
Book

Creativity in Context

By: T. M. Amabile

Keywords: Creativity; Theory; Research; Motivation and Incentives; Situation or Environment; Organizational Culture; Measurement and Metrics; Personal Characteristics; Cognition and Thinking; Performance; Performance Evaluation; Social Psychology

September 2010 (Revised September 2013)
Case

Accounting for the iPhone at Apple Inc.

By: Francois Brochet, Krishna G. Palepu and Lauren Barley

Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details

Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

“Results show strong correlations between business performance metrics and analytics capabilities, and highlight a variety of tasks in which top performing companies use analytics ” Feng Zhu, who teaches Digital Innovation and... View Details

Keywords: by Dina Gerdeman

2007
Book

Global Competitiveness Report 2007-2008

By: Augusto Lopez-Claros, Michael Porter, Xavier Sala-i-Martin and Klaus Schwab

The World Economic Forum continues its tradition of excellence with the 29th edition of the annual Global Competitiveness Report featuring the latest indicators from the Executive Opinion Survey. The Report assesses over 130 developed and... View Details

Keywords: Globalized Economies and Regions; Strength and Weakness; Competition

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

31 Jan 2007
HBS Case

When Good Teams Go Bad

people trying to do the perfect golf swing at the same time, all together, 200 times in a row." Like most of his peers, Coach P used a variety of quantifiable metrics for each rower to determine who would sit in the varsity boat.... View Details

Keywords: by Garry Emmons

September–October 1988
Article

Measure Costs Right: Make the Right Decisions

By: Robin Cooper and Robert S. Kaplan

Keywords: Measurement and Metrics; Cost; Decision Making

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

college degree. Incentives and measurement will also play an important role in understanding the success of training efforts. If college-focused programs aspire to support employment outcomes, labor market outcomes must become a key View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

May 2009
Exercise

Mapping Your Network

By: David A. Thomas

This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details

Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks

October 2023
Case

Prime Coalition: Estimating Climate Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal

A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details

Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

segments and relevant metrics and incentives. Additionally, when market lifecycles are shorter, you must reconstruct sales models more often, and this must be done while the ship is under full sail in an ocean where you don't control the... View Details

Keywords: by Kristen Senz

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says Harvard Business School... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

January 2018 (Revised January 2021)
Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller

One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details

Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

varied. “While diversity is easier to measure quantitatively,” Laurie pointed out, “inclusion metrics are currently qualitative and inconsistent.” Bob put it in personal terms: “I was able to hold myself accountable for diversity results,... View Details

Keywords: by James Heskett

March 2024
Article

When Are Social Protests Effective?

By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren

Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness... View Details

Keywords: Protests; Social Issues; Outcome or Result; Measurement and Metrics; Power and Influence; Motivation and Incentives

Read Now

18 Sep 2019
Op-Ed

WeWork—The IPO That Shouldn’t?

This metric incorporates the benefit of free rent and other concessions they receive from landlords on the front-end without disclosing the future costs the company will incur when these concessions burn off. Among several items detailed... View Details

Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate

June 2010
Article

Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers

By: David I. Levine and Michael W. Toffel

Several studies have examined how the ISO 9001 Quality Management System standard predicts changes in organizational outcomes such as profits. This is the first large-scale study to explore how employee outcomes such as employment, earnings, and health and safety... View Details

Keywords: Quality; Management; Standards; Employees; Wages; Organizations; Profit; Safety; Health; Policy